Associate Marketing Manager, Content Marketing

2 weeks ago

Toronto, Ontario, Canada Boston Pizza International, Inc. Full time
Boston Pizza International has been recognized as one of Canada's 50 Best Managed Companies since 1994. Serving more than 40 million guests annually, Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 380 restaurants in Canada and more than $1 billion in sales.

Boston Pizza has for decades enjoyed a significant takeout and delivery side to our business, which has served as a strong advantage vs.

most competitors in helping us adjust to and successfully weather the significant impacts the pandemic has had on the broader restaurant industry.

We hope you'll consider joining us

What you do:


As a key member of the Content Marketing team, you will be responsible for managing Boston Pizza's corporate social media channels while creating and designing content across multiple platforms (digital and non-digital).


In this role you will be expected to:

  • Formulate strategy around growth of owned channels, realizing efficiencies where possible;
  • Identify and pursue opportunities to build followers, fans and ultimately new customers;
  • Imagine and create engaging food and lifestyle posts (images, GIFs, video)
  • Develop a monthly content calendar for all owned Social channels: Facebook, Twitter and Instagram pages;
  • Build and deliver training to improve Boston Pizza's social efforts and provide administrative support for page admins and editors;
  • Work with the Marketing Team to support product launches and promotions and the Guest Services team to reply to guests on social media;
  • Ensure crossfunctional collaboration with the Digital Marketing team to ensure all digital asset requirements are accounted for;
  • Provide regular reports and analytics relating to Boston Pizza's social media presence ;
  • Actively monitor social media trends, best practices and opportunities to expand into new platforms;
  • Identify and engage with influencers and bloggers (contracts, PR kits, etc);

Who you are:

  • You have an undergraduate degree or diploma in communications or marketing;
  • You have 13 years of marketing or other relevant experience;
  • You have a creative aptitude for design, copywriting, video and GIF development;
  • You have demonstrated experience with social content development and community engagement;
  • You have a passion for social media, both professionally and personally
  • You have proficient knowledge of the social media industry, platforms, trends, tracking and listening tools;
  • You have an endless curiosity as to what motivates and inspires consumers;
  • You have excellent writing skills including grammar, punctuation and creativity;
  • You are a collaborative team player with strong communication skills;
  • You are passionate about the brand and have a keen interest in the food hospitality industry;
  • It would be ideal if you were bilingual (English/French)

Why you want to work with us:

  • We're a strong Canadian brand with a hospitality focus, embracing a work-hard, play hard philosophy;
  • We're an organization with a strong emphasis on team culture;
  • Our entrepreneurial roots support a culture of collaboration;
  • We're always looking to promote internal talent;
  • We have a tightknit team to support you every step of the way;
  • Through the "Future Prospects" Boston Pizza Foundation, we're focused on giving back to the communities we live, work and play in.

What's next:

  • If you are enthusiastic, with a flair for writing, an aptitude for building great social content, and have strong customer engagement skills, send us your resume;
  • If you're not interested, but know someone who might be, share this job posting with them;
  • If we're interested, we'll reach out to you to schedule a phone screen;

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