Brand Leader

1 week ago


Montreal, Quebec, Canada Foodtastic Full time

About the Company:

Founded in 2016, Foodtastic is already one of the largest restaurant companies in Canada. We have increased system sales in the last four years from less than $50mm to over $750mm.

Our current portfolio of 22 brands includes Milestones Grill & Bar, Second Cup Café, Pita Pit, La Belle et La Boeuf, and Rôtisseries Benny.


Brand Leader - Role Overview (9300 Trans-Canada Route, Saint-Laurent, QC)


Reporting to the President & CEO, the Brand Leader will ensure that the brand excels in operations and maximize Brand awareness & growth, always be up to date and exciting to customers.

Plan ways to promote and change the public perception of the brands in a positive way.

Functional Accountabilities

  • Act as the Main representative between the franchisor and franchisee.
  • Implements Brand guidelines and maintain its global image.
  • Ensure all aspects of Franchise Law (Where applicable) are adhered to.
  • Ensure that the franchisees are in compliance with the current Franchisee Agreement.
  • Implement and maintain the operations manual in compliance with Foodtastic objectives and FDD.
  • Optimize operations vs cost to maintain the right balance for both cost & operations with healthy economical practices.
  • Act as the brand ambassador internally and externally.
  • Market dynamics, competitor tactics, consumer behavior, (menu limitations), taste mindset. (Create Craveable products)
  • Maintain a Strong competitive Supply Chain.
  • Maintain corporate communications with Franchisees, lead and hold regular FAC meetings.
  • Respect Ad Fund Budget and set clear Advertising Objectives
  • Create and Maintain a yearly Marketing Calendar
  • Making sure with the Marketing head that branding is consistent for all advertising campaigns across all markets.
  • Create and maintain a strong Foodtastic Franchisee support Team
  • Set Clear geometric target Development Goals.

Communications & Working Relationships (Internal/ External)

  • Works with Training, Operations, Marketing, Supply Chain, Finance

Experience, Skills & Competencies

  • Bachelor's degree, or any equivalent educations in Marketing, Hospitalities, Food Industry.

years of total experience and more than five years' experience in managing a complex human resources, Marketing, Finances, Operations and business strategies.


  • Demonstrated experience of ethical leadership.
  • Outstanding verbal and written skills, and experience working with staff on all levels.
  • An understanding of trends and an ability to respond to customers' wishes
  • Creativity and an ability to produce innovative and original ideas


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