Senior Copywriter

Company: CGL

Department: Marketing/Communications

Employment Type: Regular Full-Time

Work Model: Hybrid

Language: English is required, French is an asset.

The Opportunity:

We are a leading Canadian financial services cooperative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

We're seeking a Senior Copywriter with 7+ years of agency or corporate experience with a strong background in B2B/B2B2C marketing, coupled with the demonstrated ability to originate, revise, and edit compelling copy across a myriad of mediums. You will collaborate with cross-functional teams and consult with senior leaders, creative designers, and business partners to comprehend content needs in alignment with business strategies and that inspire action. This role also works with the writing team on a day-to-day basis to coach, provide guidance, feedback, enhance engagement, and identify opportunities for process improvement to enhance team efficiencies. To be successful in this role, you will need to be a strategic thinker, strong collaborator, and bring branding best practices to every engagement.

How you will create impact:

Lead and co-create creative strategy that delivers on the creative brief. Be responsible for writing of creative that brings engagement and enhances brand voice. Craft well-written copy that is clear and concise across all channels, ensuring key messaging is client centric, insights led, and aligned with strategic goals. Ability to take complex terms and ideas and turn into easy to consume, compelling and actionable content. Can present and articulate concepts to internal partners, proactively collaborating to develop, troubleshoot, and demonstrate solution orientation when creating recommendations and ensure consistency in B2B copy development. Will use past experiences and successes with B2B writing to bring forth examples, best practices and other insights to create alignment with channel partners. Work closely with the writing team to deliver all copy, ensuring consistency and accuracy across all messaging to the agreed briefs and established brand guidelines. Coach and provide direction/feedback to other content developers on topic, style, and tone of voice to ensure work is of the highest quality. Can juggle multiple projects (multitask), prioritize, and meet rigorous deadlines while maintaining accuracy, professionalism, in all assignments.

How you will succeed:

You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs. You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, and proactively propose solutions. You have strong communication skills to clearly convey messages and explore diverse points of view. You build trusting relationships and provide guidance to support the development of colleagues.

To join our team:

You have 7+ years of both B2B and B2C experience writing in an advertising agency or corporation. You have a post-secondary degree or equivalent in Journalism or Copywriting. Superior formatting skills in Microsoft Office Suite, specifically Word and PowerPoint. Impeccable spelling, grammar, and editing skills. Experience with media marketing tactics across all mediums (print, digital, out of home, TV/video, radio, etc.) as well as paid and owned channels. Able to accept feedback with grace. Able to interpret data from marketing campaigns to create compelling messaging. Detail-oriented and hyper-efficient with time management. Strong portfolio of B2B/B2B2C work.

What you need to know:

You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.

What's in it for you?

Training and development opportunities to grow your career. Flexible work options to support personal and family needs. A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture. Paid volunteer days to give back to your community. In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (, health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.

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