Sr Digital VIP Manager

We've said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. Over the course of fiscal and fiscal , OLG delivered nearly $2 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Senior Digital VIP Manager to develop and recommend strategies to move customers through the lifecycle from onboarding through to retention of all key VIP customer segments. Lead OLG Digital VIP program to champion and deliver best in class VIP experience for the Ontario market..

YOUR ROLE IN THE GAME

Reporting to the Director iCasino & iLottery Strategy and Innovation, you will be empowered to:

Create and recommend an overarching strategic business plan to prospect, acquire, retain, and win the loyalty of digital VIP customers across all digital segments.

Develop the strategic approaches to acquiring and onboarding new VIP accounts.

Work with VIP division of the OLG Support Centre to identify and ensure a smooth onboarding process for new VIP players both new to our ecosystem or newly upgraded to VIP.

Oversee the execution of the VIP business plan to continually improve VIP experiences, retain VIPs and grow our digital market share.

Budget and monitor the financial aspects of the VIP program including bonusing, experiential events and hosting.

Achieve individual digital VIP KPIs as well as support the achievement of overarching digital KPIs.

Understand the VIP customer and advocate for opportunities to improve their experience and create a unique competitive advantage for OLG.

Act as a thought leader to partner with other teams, including product, marketing, business development, events, and more to drive success and alignment across internal teams.

Participate in agile lab teams through the ideation, technical development, and launch of innovative products and experiences related to our VIP customers.

Work with our Responsible Gambling team to act as the voice of the customer to balance both OLG's strong RG standards and the demands of the customer.

Design, implement and host in-person events to recruit and onboard new VIP accounts or further develop relationships with existing VIPs.

WHAT YOU NEED TO PLAY

Work Experience: 5 years of VIP, Hospitality, Sales Acquisition or Loyalty Marketing experience or equivalent. Experience with gaming, sports betting, and lottery is an asset. Experience working in a multi-channel, multi-branded organization. Deep knowledge of VIP, Hospitability, Sales Acquisition or Loyalty Marketing strategies and tactics. Knowledgeable about sports betting, casino games and lottery products.

Education: A Bachelor's degree in Business, Marketing or a related field of study, or equivalent relevant work experience.

Critical Skills: Proven track record of high-end customer management. Proficient in developing and articulating short-and long-term sales, marketing strategies and visions to all levels across the organization. Excellent communication and presentation skills. Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, and continuing to raise the bar on business performance. Self-starter with the ability to work independently.

Negotiation and Influence : ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships.

Strategic Thinker : strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions.

Collaboration & Fun : inclusive and collaborative work style while creating fun and excitement in our work.

Integrity and Trust : do what's right and operate with transparency and openness.

PERKS OF JOINING OUR TEAM

Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

Flexible Work Environment: to help balance both work and life

You Matter: family friendly work practices and hybrid work

Freedom to Innovate: supports new and better ways to be successful

Be your Authentic Self: environment that values diversity as a source of strength

Learning Galore: 24-7 access to robust online learning programs

Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON

OLG's purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people . Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario. OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario . OLG's net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at

We look forward to hearing from you, interested applicants please apply online by June 13, 2024.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process .

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

#LI-Hybrid

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG's Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact , Foster Drive, Sault Ste. Marie, ON, P6A 6V2.

Make a Difference. Join team OLG

Looking for a rewarding career in the exciting gaming industry and want to make a difference?

Attention Students Do you have an interest in Digital Gaming? What about a career in Sustainability & Social Impact? Ever considered a career in Business Development? We have various corporate divisions filled with exciting opportunities for you to launch your career here at OLG

When you join OLG, you'll help deliver a winning experience for the people of Ontario while levelling up your career in a collaborative, innovative environment. You'll help deliver exciting entertainment experiences for our players. You'll help improve life in Ontario, because at OLG 100% of our profits go back to the province. At OLG we think big, move fast, and welcome change. We are bold, curious, open, and always taking our game to the next level.