Digital Marketing Lead

2 weeks ago


Paradise NL, Canada Paint Shop Full time

From our distribution centre and network of franchised and corporately owned paint and decorating store locations, the Paint Shop delivers superior architectural and industrial products with exceptional service throughout Canada.

Since 1975 we have continuously exceeded our customers expectations and have built the Paint Shop brand that is deeply respected and trusted

We have an immediate opening for a dedicated and highly motivated full-time Marketing Manager at our Head Office located in Paradise, NL.

You will join a team with varied backgrounds, a dedication to excellence, and the common goal of supporting and growing our industry leading business network.

If you live and breathe marketing, we need to talk We're looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

The Marketing Manager's responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Deploy successful marketing campaigns and own their implementation from ideation to execution.

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

Produce valuable and engaging content for our social and digital channels that attracts and converts our target groups.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Demonstrable experience in marketing together with the potential and attitude required to learn.
Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate, and motivate.
Solid knowledge of website analytics tools (e.g., Up to date with the latest trends and best practices in online marketing and measurement.
Business Degree with major concentration in Marketing, Communications and/or Public Relations.
Three to five years of work experience in the aforementioned areas of expertise.
Knowledge of the retail packaged goods industry is an asset.

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