Digital Marketing Specialist

2 weeks ago

Toronto, Ontario, Canada BCU Financial Full time

Overview:

Buduchnist Credit Union, carrying on business as BCU Financial, is looking for an innovative and
self-motivated individual, who delivers marketing solutions across BCU's digital properties to meet
the business goals, objectives, and the intended member experience. They use data and analytics to
find high-impact opportunities to improve member acquisition, engagement, conversion, retention
and revenue across multiple technologies and properties such as web, mobile, and tablet
implement and measure the performance of campaigns and programs. The Digital Marketing
our location at 2280 Bloor St West, Toronto, ON.

Responsibilities:

Identifies emerging issues and trends to inform decision-making.
Assists in the development of strategic plans by breaking down problems and analyzing data

and information to provide insights and recommendations.
Makes recommendations and develops solutions based on an understanding of the business

strategy, stakeholder needs and implications for the business.
Conducts various pre-implementation and post-implementation analyses to estimate/

measure campaign/ program impact e.g., revenue increase, cost reduction.
Influences and negotiates to achieve business objectives.
Monitors and tracks campaign/program performance, user acceptance testing, and address

any issues.
Integrates information from multiple sources to enable more efficient processes, enhanced

analysis and/or streamlined reporting.
Gathers and formats data into regular and ad-hoc reports, and dashboards.
Analyzes data and information to provide member behavior and campaign related insights

and recommendations.
Documents and maintains operational procedures and processes relating to digital marketing

methodologies and campaigns.
Broader work or accountabilities may be assigned as needed.

Requirements:

Minimum - 5 years of relevant experience and post-secondary degree in digital marketing
or an equivalent combination of education and experience.

Post-secondary degree in business, marketing or communications related discipline.
Knowledge and experience in financial services.
Deep knowledge and technical proficiency gained through extensive education and business

experience.
Strong verbal and written communication skills in English and Ukrainian.
Collaboration and team skills.
Analytical and problem-solving skills.
Data driven decision-making.
Strong influencing skills.

Compensation:

Salary will be commensurate with qualifications and experience. BCU Financial also offers a
competitive and comprehensive benefits package.

selected for an interview will be contacted.

BCU Financial Group is an equal opportunity employer dedicated to building an inclusive and diverse
workforce. BCU Financial Group provides accommodations during the recruitment process upon
request. Requests received relating to accommodation will be addressed confidentially.

About BCU Financial:

BCU Financial is a member-owned, financial cooperative dedicated to improving the lives of
members and their community. BCU Financial is a part of BCU Financial Group - a growing Ontario
- based financial group providing Canadians with diversified services and products. BCU Financial
Group offers its members a real alternative to high-fee, big-name banking by providing no-fee
chequing accounts, competitive savings accounts, loans, mortgages, cards, investment services,
online banking, and insurance services. BCU Financial, together with its BCU Wealth Management
division, currently oversees $1 billion in assets.

BCU Financial Group also recognizes the importance of building a strong community. That's why it
provides generous sponsorship funding annually to a wide array of community-based projects and
activities. The Credit Union and its member-supported charitable institution, BCU Foundation,
provide sponsorship funding of over $1 million annually for community organizations, charity
fundraisers, student scholarships, cultural events, and educational projects.

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