Marketing Coordinator

1 week ago


Edmonton, Alberta, Canada Apache Pipeline Products Full time
Company Description

Apache Pipeline Products is a Canadian manufacturer specializing in pipeline cleaning and maintenance equipment. With a history dating back to 1986, we provide a complete line of pigs and pigging equipment for oil, natural gas, and industrial pipelines worldwide, emphasizing superior client service and high-quality products.

GRM Flow Products is a leading supplier of parts and service to oilfield companies globally. The Marketing Coordinator role will support both companies' marketing needs and strategic growth.

Role Description
We are looking for a Marketing Coordinator with expertise in digital marketing and a deep understanding of the oil and gas industry. The ideal candidate will play a crucial role in developing and implementing marketing strategies across various platforms.


DUTIES AND RESPONSIBILITIES
  • Digital Marketing Expertise: Execute campaigns using PPC, SEO, CRM, and social media to enhance brand visibility and generate leads.
  • Content Creation: Develop marketing materials tailored to the oil and gas sector.
  • Web Management: Maintain and optimize websites for both companies.
  • Social Media Management: Handle content creation, scheduling, and engagement on social platforms.
  • Campaign Management: Lead end-to-end marketing campaigns and analyze performance metrics.
  • Market Research: Conduct industry research to inform marketing strategies.
  • Brand Management: Ensure brand consistency across all channels.
  • Collaboration: Work with cross-functional teams to align marketing efforts with business goals.
  • Analytics and Reporting: Monitor KPIs and provide insights for improvement.

QUALIFICATIONS

  • Bachelor's degree or diploma in Marketing or related field.
  • Proven experience in digital marketing and strong knowledge of the oil and gas industry.
  • Excellent communication skills and proficiency in graphic design tools.
  • Analytical mindset and organizational skills.

EDUCATION

Post-secondary diploma or degree in relevant field preferred. Google Ads or Google Analytics certification is an asset.

EXPERIENCE

  • Minimum of two to four years in online marketing.
  • Experience in Google Ads, SEO, and project management.

This position is based in our Edmonton office.



Benefits:
  • Competitive salary and benefits package.
  • Opportunities for professional growth in a dynamic industry.
  • Collaborative work environment promoting innovation and creativity.
  • Full-time position with potential for a 4-day work week.


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