![Church & Dwight Co., Inc.](https://media.trabajo.org/img/noimg.jpg)
Category and Shopper Insights Leader
1 week ago
Position:
Team Lead, Category Management and Insights
Reports to:
Director, Revenue Growth & Category Management
Overview:
The Category Management and Insights Leader will lead the development of team vision, strategies and goals for the Department.
They will drive the development of unique and credible insights, leveraging data tools to drive successful execution of our business objectives.
They will manage the development and activation of analytic capabilities such as, loyalty card, analytic and reporting solutions and executional tools that elevate our influence with customers and enable execution of objectives.
This role is a balance of developing the strategy, coaching the organization and completing the category management and insights work that is required.
The successful candidate will work with brand teams, customer strategic planning, key sales teams, the US and international teams and retailers to develop, lead, and communicate fact-based analysis and insights to help drive C&D and category topline sales objectives.
This role will directly manage a team that supports all Category Management work across our key Customers, as well as lead and direct efforts for our Nielsen Sales support and additional resources supporting analytics.
Develop the strategic plan for Category Management, Shopper Insights and AnalyticsEngage with key internal and external stakeholders to identify the corporate priorities
Uncover business insights and sales opportunities that will accelerate retail growth
Develop deep understanding of category, shopper insight, competitive and retailer landscape to inform future marketing initiatives and sales planning
Lead development, deployment and utilization of advanced analytic capabilities, including Nielsen, Customer Loyalty programs and other 3rd Party Sales tools
Drive Insights to action through personal action and by enabling the Category Management and Insights team
Lead the thinking on assortment and planogram recommendations to help identify and drive strategic sales opportunities and customer growth objectives
Effectively communicates category management insights within internal C&D organization
Enable Execution by leveraging data to close the sale with retailers
Identify training to enhance skill sets for direct reports and the broader organization
Ability to leverage internal and external relationships to drive alignment of strategic initiatives (Customer and Brand) with Field and Internal Sales and Executive team
The Team Lead, Category Management and Insights role will be evaluated on the following KPIs:
Development and execution of strategic plan for category management, consumer insights and analytics
Successfully influencing internal planning via leveraging insights
Leadership of the Category Management and Insights Team
A Bachelor's degree in a business or analytics related discipline
~Experience in both external customer sales and internal sales roles
~ Multiple Category management roles, including leading a Category team
~ Nielsen data experience is required
~ Excellent communication, and creative problem-solving skills
Decision Quality
Technical & Analytic Skills
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