Social Media, Marketing

1 week ago

Saskatoon, Saskatchewan, Canada Saskatoon Food Bank & Learning Centre Full time

Saskatoon Food Bank & Learning Centre

May 2023

Job title Social Media, Marketing, & Events Specialist

Reports to Director of Operations and Engagement

Hours Monday to Friday, 8:00 am to 4:00 pm
(May occasionally include some evenings and weekends)

Term Permanent, Full Time

Salary Pay Band 4 (Professional):

$21.41 to $26.45/hr

Date posted:
May

Closing Date:
May, 17, 2023

How To

Apply:
Indicate Social Media, Marketing and Events Specialist

Job Purpose


The Social Media, Marketing & Events Specialist (SMM&ES) plays a key role in enhancing the Saskatoon Food Bank & Learning Centre's (SFBLC) overall profile.

This role actively works to increase social media engagement through timely, relevant, dynamic, and visually appealing content.

The main function of this position is to attract donations of food and funds and communicate effectively with SFBLC's audience on a wide variety of topics.

SMM&ES implements effective and impactful social media strategies, and is engaged in marketing, events coordination, and campaigns. The Social Media, Marketing,
& Events Specialist works in tandem with the Communications and Content Strategist to achieve these and other goals in alignment with the overall communications strategy.

Key Duties and Responsibilities

  • Website design and maintenance
  • Graphic Design; internal and external assets
  • Coordination of Events
  • Create & communicate annual events calendar, manual, & updates
  • Marketing and Coordination; campaigns and initiatives
  • Social Media Platforms
  • Logistics involving Food and Fundraisers
  • Media Relations; write and distribute media releases about upcoming events, initiatives, and partnerships.
  • Develop and execute advertising and marketing plans and strategies to support new and existing initiatives and enhance the organization's visibility and reputation.
  • Coordinate design with internal and external partners and stakeholders

Social Media

  • Works collaboratively with the Communications & Content Strategist to develop a distinct personality and purpose for existing platforms, Facebook, Instagram,
Twitter, and LinkedIn; develop content for TikTok.

  • Highly responsive interaction with audience comments, questions, and messages
  • Compile and communicate monthly metrics and analytics.
  • Develop and coordinate social media activities, including the execution of tasks and duties associated with social media engagement calendars.
  • Establish key performance analytics and compile monthly metrics to evaluate and report on SFBLC's digital activities.
  • Promote and communicate partnerships, collaborations, and fundraisers.
  • Highlight SFBLC programs, success stories, and events of interest in the community.
  • Work with SFBLC partners to identify and explore ways to integrate and build social media strategies to support SFBLC messaging and campaigns.
  • Develop and maintain shareable social media campaigns Responsible for developing and managing all social media platforms in tandem with the overall
Communications Strategy.

Marketing, Media and Public Relations

  • Update the marketing and communications style guide to facilitate consistency and clarity in the delivery of communication material pertaining to the SFBLC.
  • Develop Markeng Plan
  • Liaison with media, write and distribute media releases; coordinate availability of
Execuve Director and Director of Operaons & Engagement & others as needed with media opportunies.

  • Arrange adversing with vendors.
  • Develop campaign themes and strategies for major campaigns.
  • Responsible for event adversing, markeng, and promoons
  • Track event budgets & conduct post event analysis
  • Design online annual report & collaborate with C&CS on theme and visual presentaon.
  • Execute website design and ensure content updates from C&CS are inserted.

Graphic Design

  • Website maintenance, design, and upgrades
  • Annual online report
  • Posters, billboards, print and digital ads, social media imagery, templates, banners, and other digital and print materials as needed.
  • Graphic design of print and digital campaign materials and other design materials
  • Build library of dynamic and compelling templates suitable across a variety of plaorms

Events, Food Drives, Campaigns

  • Develop, execute and implement new food and fundraising initiatives and events.
  • Coordination of established food and fundraising initiatives and events
  • Update events manual and track event outcomes
  • Gather postevent information and data immediately following each event and report results to the Senior Leadership Team.
  • Provide event information to staff, board, and relevant external groups.
  • Identify and communicate event details and logístical requirements with relevant departments and stakeholders.

Administrative Duties

  • Ensure grocers, faith community contact lists are up to date, create list serves to alert these groups to relevant major campaigns; create other rele

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