Sr, Manager, Brand Strategy

1 week ago

Old Toronto, Ontario, Canada Canada Goose Full time
Company Description

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Job Description

The Senior Manager, Brand Strategy, will play a vital role in supporting the Senior Marketing Director, Brand Strategy, at Canada Goose. Tasked with driving the development and execution of world-class brand positioning, this role will contribute to evolving Canada Goose's mission of keeping the planet cold and the people warm.

Operating with a keen eye for insights and a strong desire to explore new possibilities, the Senior Manager will help foster widespread brand admiration globally. This position entails active participation with cross-functional teams and collaboration with various internal and external stakeholders to uphold the brand's long-term strategy. Furthermore, the Senior Manager will be instrumental in integrating brand strategy across different business functions and analyzing insights to refine Canada Goose's market position.

This role requires a blend of creativity, entrepreneurial spirit and analytical acumen. The ideal candidate will prioritize understanding of Canada Goose's consumers and possess the ability to translate overarching vision into actionable initiatives that propel the brand forward.

About The Role:

  • Own the implementation of the 3-year global marketing strategic roadmap, working closely with cross-functional business units to translate commercial insights, merchandising strategies, and fiscal objectives into actionable plans
  • Lead efforts to refine the brand identity, overseeing briefings with external agencies and ensuring alignment with the broader business framework to maintain consistency, enhance brand education, and foster a unified vision for the Canada Goose brand
  • Assist in leading the annual global marketing planning process, ensuring alignment with strategic business objectives and priorities
  • Collaborate with creative, regional, and cross-functional teams to develop seasonal strategies and briefings that enhance brand affinity, drive customer acquisition, and maximize profitability
  • Be an active participant in GTM planning representing marketing in long-term planning
  • Work closely with external creative agency partners, internal creative production teams, and cross-functional teams to provide strategic guidance on content development and execution
  • Offer insights and guidance on product calendar and assortment priorities as part of the Integrated Calendar process
  • Collaborate with Insights and Digital Channel Marketing teams to develop and implement a marketing effectiveness framework, monitor seasonal brand health and category performance against predefined objectives and targets
  • Act as a coach and mentor to team members, fostering their professional development and driving a culture of continuous improvement
  • Conduct a thorough analysis of market trends, business results, and competitive landscape, leveraging consumer insights to inform actionable strategies and initiatives

About You:

  • 6+ years marketing expertise, preferably for a global organization
  • Brand marketing experience considered an asset
  • Strong financial management, data analysis, and reporting background
  • Strong cross-functional and stakeholder management experience across commercial functions
  • Proven record of success in traditional and non-traditional marketing with measurable results
  • Superior computer skills, especially MS Office, Excel (pivot tables), Word and PowerPoint
  • Ideally has experience in the entertainment, fashion or apparel industry or with a strong understanding of the industry
  • Highly analytical and ability to turn consumer and business insight into action
  • Leadership, strategic thinking, analytical and project management skills
  • Strong agency leadership and management skills with the ability to effectively collaborate with external partners throughout all phases of projects.
  • Solution oriented with a focus on delivering a consumer centric approach
  • Knowledge of brand planning, budgeting, business analysis, advertising, promotions merchandising, research and analysis
  • Ability to effectively communicate and bring people together
  • Constantly curious and always challenging the status quo
  • Have finger on the pulse of global trends in both luxury & fast fashion and have as strong passion for culture, popular culture, and women's culture
  • Think social first - deep understanding of the Tik Tok/Instagram generation
  • Must have a global POV and be able to think outside the box

Additional Information

What's in it For You?

  • A company built on Canadian roots and heritage
  • Your work is recognized with a comprehensive and competitive Total Rewards Program
  • Opportunities for career growth through numerous internal and external programs
  • Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
  • Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
  • Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us If you require any interview accommodation for your interview, please e-mail us at

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