Sales Analyst

2 weeks ago


Mississauga, Ontario, Canada Conagra Brands Canada Inc. Full time
Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that's passionate about innovation and growth.

Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

Conagra Brands est une des principales entreprises d'aliments de marque en Amérique du Nord.

Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d'une équipe passionnée par l'innovation et la croissance.

Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt's, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.


Position summary:

  • Maintains data and reporting to support sales function
  • Gathers data through multiple sources to create reports on Speed to Shelf, Display initiatives, negotiated cases, provide insights to drive Mega Brand Sales and efficiency in Retail
  • Creates and runs reports utilizing advanced Excel skills to perform complex analytics that drive insights and actionable items. Resolves outstanding issues with little or no guidance.
  • To provide key analytical support to the Director, Senior Business Development Manager and Business Development Manager to ensure delivery against their key business metrics.
  • Provide BDMs quality information and help with recommendations for all Pillars of the business
  • Analyze data resulting insights to support category growth for accounts within the customer portfolio
  • Identify baseline/display opportunities, conducting postanalysis of activities and sharing best practices across the team
  • Responsibility for National Clearout and Liquidation Process and Customers.

Retail Execution:

  • Manage the execution and communication between BDMs and the Retail Team to ensure accurate and timely communication of period planners
  • Communicate and provide the Retail Team with display and flyer information 68 weeks prior to help Field Reps execute and prioritize plans for Walmart
  • Lead execution behind all innovation launches (sell sheet, distribution results, POG implementation etc.,)
  • Develop strong relationships with banner champions & regional District Sales Manager to gather feedback on execution gaps and action as needed
  • Work with customer team to confirm timing of key retail communication and cascade to retail team to maximize sales opportunities against key activity
  • Review pricing across all Conagra & competitive brands to identify key gaps within the banners and regional market
  • Utilizes syndicated data and appropriate tools to identify trends in market share and distribution to drive the business.
  • Identify gaps between consumption, supply, & sales to ensure Field Reps optimize inventory
  • Spend 14 days per month in the field with territory managers, business development managers, customer, etc., to help facilitate execution against key priorities
  • Leads the analytical efforts for the team, providing development and training for the sales analysts to strengthen their skill sets.
  • Seen as field expert with corporate team. May assist corporate team/departments with higher level data gathering or problem solving

Forecasting:

  • Provide detailed ongoing analysis on baseline and promoted volume leveraging monthly Nielsen reports / Retail Link
  • Work with A/R to summarize sell through results on prior promotions to identify volume trends on key promotions
  • Manage all display ready pallet and prepack forecasts to ensure 100% sell through of customer commitments & ontime delivery
  • Attend biweekly Business Development Manager meetings to ensure better understand competitive activity and sales impact on past / future promotions
  • Work with Business Development Manager to ensure accurate reporting / explanations for monthly consensus meetings
  • Create and update complex reports using raw data

Sales Finance:

  • Helps to maintain TMA and ensure changes to deals and forecasts are entered into the system on a timely fashion
  • Maintain customer master pricing grid and work with BDMs to update for new product launches
  • Work with A/R to ensure timely resolution of deductions / issues
  • Provide timely updates to Demand Planning / Sales Finance on major changes to forecast
  • Work with Customer Service to resolve pricing discrepancies

Business Management:

  • Own Team Weekly Agenda and TEAMs database and environment for access and organization for the team.
  • Work with Sales Finance to update monthly reviews and cascade to other regions
  • Ensure all internal trackers / templates are complete and 100% accurate
  • Build relationship with key customer contacts to ensure package graphics are up to date / accurate listing

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