Manager, Strategic Communications

1 week ago

Toronto, Ontario, Canada University Pension Plan Full time

ABOUT UPP


UPP is the first pension plan of its kind in Ontario's university sector, proudly serving over 39,000 members across four universities and 12 affiliate organizations.

Our purpose is to bring greater retirement peace of mind to the university sector by investing with integrity and serving members with care.

As a sector-wide plan designed for growth, our doors are open to all Ontario universities.

Together, we're a team of progressive thinkers and agile doers operating within a fast-paced culture of collaboration and respect.

We believe in bringing smart and capable people together to create, solve and grow with a clear shared vision and values of integrity, inclusivity, ingenuity, and impact.

Our culture is intentionally welcoming and purposefully rooted in equity, diversity, inclusion, and reconciliation (EDIR). We believe diverse teams, perspectives, and lived experiences contribute to better decisions and a better workplace.

As a long-term investor, we recognize that environmental, social and governance ("ESG") factors support risk management and value creation.

As stated in our Responsible Investing Policy, we are committed to incorporating ESG considerations into our investment management activities and we collaborate with other industry participants in the promotion of a sustainable economy and society.

Join us in building a bright future for our members, our organization, and each other.

THE ROLE


This role is based in downtown Toronto under a hybrid work policy, allowing employees the flexibility to work remotely and in-office (approximately two days per week in-office).


SPECIFIC ACCOUNTABILITIES:

In partnership with the Senior Director, Strategic Communications, the Manager, Strategic Communications will:
Content creation and management

  • Generate compelling written content that spans UPP's external communications platforms, including press releases, speeches, social media posts, web copy, articles, and other multimedia content, while ensuring consistency with the organization's key messaging and communication goals
  • Collaborate with teams and departments across the organization to gather insights, identify storylines, and create content that resonates with target audiences to drive positive perceptions and increase UPP's brand awareness.
  • Establish strategic objectives, performance metrics, and collaborative workflows to drive strong new performance standards and achieve business goals
  • Provide editing oversight on communications materials produced by other team membersto ensure message consistency and alignment, providing advice and feedback on best practices
  • Collaborate with UPP's creative and digital teams to deliver polished, branded content
  • Proofread and edit content to improve clarity, tone, and accessibility and ensure accuracy
  • Incorporate best practices in corporate communications to optimize and enhance UPP's workflow processes and communication efforts.
Social Media Strategy

  • Develop social content strategies in alignment with organizational communications goals, including awareness and engagement.
  • Manage internal approval processes and daytoday social community needs.
  • Actively monitor and report on social community analytics and seek opportunities to optimize content and action opportunities as they arise.
  • Monitor trends and emerging technologies to keep the organization at the forefront of social media innovation
Media relations

  • Proactively manage media inquiries and opportunities to promote the organization's initiatives, accomplishments, and thought leadership
  • Build and mantain strong relationships with media stakeholders
  • Coordinate logistics and prepare UPP team members for public appearances and events
  • Oversee the curation and distribution of a daily media summary using a news aggregator service
Thought leadership

  • Contribute to the implementation of a thought leadership strategy and evaluate opportunities accordingly.
  • Develop key messages, speaking notes, and briefing materials for speaking engagements.
  • Manage thought leadership logistics, including attending prep calls and holding the pen on material development.
Team leadership

  • Contribute to both the daytoday work of the division and to its longerterm strategic growth and development.
  • Provide support for crisis communication plans and responses, ensuring the plan's ability to manage and mitigate reputational risks across various scenarios.
  • Bring communications and external affairs experience, knowledge and expertise to support the work of the division, on behalf of the organization.
  • Hire, train, develop and mentor junior team members.

QUALIFICATIONS & EXPERIENCE:

  • Postsecondary education in communications, marketing, or a related field.
  • Minimum 5+ years of related experience, preferably within the context of a large, multistakeholder organization such as a university, membership association, union, pension plan, or financial institution.

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