Amazon Channel Manager

2 weeks ago


Mississauga, Ontario, Canada LUS Brands Full time

Company Overview

LUS Brands, also known as Love Ur Self, is a Toronto-based direct-to-consumer hair care brand that has gained support from various significant investors, including Y Combinator, Sound Ventures, and Comcast. Since its establishment in 2017, the company has successfully delivered over 6 million units of their innovative hair care products to individuals with curly hair around the world, consistently receiving praise through numerous 5-star reviews. The core mission of LUS Brands revolves around promoting self-love and acceptance to allow the natural beauty of each individual to radiate.

Job Summary:

The role of an Amazon Channel Manager at LUS Brands involves spearheading the performance and growth of the brand on Amazon. This includes managing all aspects of the Amazon account, focusing on advertising campaigns to drive sales and enhance brand visibility. The responsibilities encompass strategic planning, optimizing product listings, collaborating with the creative team for content enhancement, and conducting detailed performance analysis.

Key Responsibilities:

  • Developing and implementing effective PPC campaigns to boost traffic and sales.
  • Optimizing product listings by enhancing descriptions, images, and keywords.
  • Managing the Amazon account meticulously for sustained performance.
  • Conducting thorough keyword research for improved product visibility.
  • Analyzing sales performance and customer feedback to identify growth opportunities.
  • Monitoring campaign metrics and making data-driven decisions for performance enhancement.
  • Improving campaign structures and bidding rules to increase visibility and reduce costs.
  • Overseeing various elements of Amazon Advertising.
  • Organizing a brand storefront in collaboration with the creative team.
  • Ensuring optimized inventory levels and pricing strategies for efficient operations.
  • Staying informed about industry trends and Amazon algorithm changes.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Minimum 5 years of experience in digital marketing with a focus on Amazon PPC advertising.
  • In-depth knowledge of Amazon Advertising types and platforms.
  • Expertise in Amazon's seller central platform and policies.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent communication and collaboration abilities.
  • Proven strategic thinking and multitasking capabilities.
  • Amazon Advertising certification is a plus.


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