Marketing Specialist I

7 days ago

Mississauga, Ontario, Canada SharkNinja Full time
Performance Marketing Specialist - SharkNinja Canada
The Performance Marketing Specialist will be at the core of SharkNinja's Amazon Canada media approach. This role will report to the Sales Director - Amazon Canada

The Performance Marketing Specialist will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the Canadian business unit.

The successful candidate will have a strong understanding of the holistic media landscape to collaboratively plan investments across all paid media channels and work cross-functionally with the core Amazon team, along with the broader marketing function, to drive the Canadian business through efficient and effective media execution.

The Performance Marketing Specialist should be an expert in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large budgets and complex item catalogs.

They will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.

This role is based in our Mississauga, ON and is hybrid requiring 3 days per week in office.
Strategy & Planning
Collaborate on the Amazon media planning across campaigns/channels, lead collaboration sessions and weekly progress meetings with cross-functional and agency partners
Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals.

Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.

representing media and our go to market investments while thinking outside the box
Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through data-driven decisions and media technology
Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
Effectively communicate media performance to internal stakeholders and leadership team
Project manage initiatives in alignment with media plan &quickly pivot to support requests.
Analysis and Success Measurement

Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.

Continue to stress test defined KPIs and identify new indicators for commercial success.

Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.

Minimum 3 years Marketing/Media experience.
~ Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
~4-year degree in relevant field.
~ Strong analytical skills and ability to interpret data to drive strategic decision-making.
~ Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable.
~ Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.

With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Explore SharkNinja on our social channels:

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.

SharkNinja will consider reasonable accommodations consistent with legislation, and local law.

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