Senior Manager PR

2 weeks ago


Toronto, Ontario, Canada George Brown College Full time
Senior Manager, External Communications & Social Media
External Relations, Communications & Real Estate Development

EFFECTIVE DATE:
Immediately to July 1, 2025

George Brown College is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time.

We are grateful to share this land as treaty people who learn, work, and live in the community with each other.

George Brown College is committed to creating and sustaining an equitable and inclusive learning and working environment.

We encourage and actively seek applications from Indigenous, Black, racialized people, visible minorities, 2SLGBTQIA+ persons, all genders, and persons with disabilities.

To be a college renowned for its inclusion, excellence, relevance, impact, and leadership.
Reporting tothe AVP, Marketing and Communication, the Sr.

Manager, External Communications &Social Media is accountable for the development, planning and execution ofexternal communication strategies designed to maintain and enhance collegereputation, increase top of-mind awareness and foster a positive profile amonginternal and external audiences.

Manager is responsiblefor leading communications efforts that include media relations, executivecommunications, issues/crisis communications and government announcements.


Drives communication best practices and oversees the process for media relations, executive communications, and issues management to highlight the college's academic achievements, programs, faculty, student, and graduate successes.

This includes drafting message documents and Q&A's, briefing spokespeople, arranging media interviews, and determining improvements to help manage future risk.

Advises senior leadership (VPs, the President, AVPs and Deans) as required on position, messaging, and opportunities to build image and reputation.

Including providing effective communication strategies, rapid response planning, crisis management and assisting with government-related communications.

Provides leadership, direction, and development of the communications team in the areas of media relations, executive and issues/crisis communications and maintains a level of service excellence.

Working collaboratively with the AVP of Marketing and Communications and cross-functionally with other departmental leads, the incumbent will drive the institution's corporate communications plan, and create alignment and consistency.

Four-year degree from a recognized post-secondary institution in Communications/Public Relations, Journalism, Political Science, History or Social Sciences or relevant experience.

Minimum of seven (7) years' experience coordinating/managing communications, PR or media relations in one or more of the following environments: agency, corporate, not-for profit, government or education setting.

Experience will include a proven track record working with print and digital media, and experience developing and executing media relations plans.

Proven experience in all aspects of the communications mandate, especially reputation management, for a large multifaceted progressive organization, including excellent media relations experience, image building, and strategic planning.

Ability to both lead and be a key member of the Marketing and Communications team; familiarity with experience in media and public relations, and compelling storytelling techniques.

Excellent oral and written communication and public speaking skills.

Effective people and project management skills with the ability to manage multiple projects at once, from conception to completion and with tightly prescribed timelines.

Excellent judgement and the ability to be flexible and diplomatic.
Broad leadership skills managing a diverse team of experienced individuals.
Demonstrated commitment to uphold the College's priorities on diversity and equity.

The College requires proof of degrees, credentials, or equivalencies from accredited regional or federal post-secondary institutions and/or their international equivalents.

George Brown College prides itself on educating students through real-world learning, in the heart of Toronto.

Our faculty and employees make this vision a reality, and we support them by making George Brown a great place to work .

George Brown College offers hybrid work opportunities, a competitive pension plan, generous holiday and vacation time, a tuition assistance program, discounted rates for employees taking Continuing Education courses, and an equitable work environment where everyone matters.

George Brown College is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).



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