Industry Trade Association: Director Marketing

2 weeks ago


Ottawa, Ontario, Canada Stonewood Group Inc. Full time
Exciting Opportunity: Director of Marketing & Communications at Industry Trade Association

About the Company

The company is a national trade association dedicated to representing solar energy companies throughout Canada. They work tirelessly to promote responsible and sustainable growth within the solar energy sector.

Job Overview

As the Director of Marketing & Communications, you will report to the Vice President and be responsible for developing and executing the company's marketing and communications strategy. Your role will involve supporting the association's objectives and collaborating with various departments. This includes initiatives to raise awareness about solar energy and enhance the company's brand through advocacy efforts.

The marketing and communications programs target a diverse audience, utilizing both traditional and digital channels to reach stakeholders at different levels. In addition to brand-building activities, this position also involves supporting government relations, policy development, and membership services.

Responsibilities:

  • Develop and manage marketing and communications strategy, plan, and budget
  • Lead and empower the marketing and communications team
  • Contribute to strategic planning by analyzing industry-related material
  • Implement integrated marketing programs to raise awareness of solar energy and enhance the company's brand
  • Measure and evaluate the performance of marketing campaigns
  • Create targeted messages for different audiences


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