Product Commercialization Manager

1 week ago


Mississauga, Ontario, Canada The Central Group Ltd. Full time

Central is an industry leader in performance-driven marketing-at-retail solutions; specializing in both packaging and point-of-purchase (POP) display**:with clients across North America.

Our dynamic company offers employees a collaborative, client-focused and business casual workplace with excellent benefits, and a unique supportive family culture.


JOB SUMMARY:

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Manages and delivers all Product Commercialization Plans to be utilized for business development purposes and to enhance potential and existing client value.
  • Champion all Sales Tools for prospecting and strategic clients (in collaboration with Strategy and Marketing Teams) — Mine and analyze data from Market Evaluations to drive optimization and improvement of product development, marketing techniques and business strategies.
  • Set Product KPI's and develop Reporting and dashboard development leadership.
  • Crafting and maintain all tools (including case studies and best practices) and processes for the purposes of business development.
  • Collaborate and set tools and process strategy with the Sales Team, owning the communication of product insights and analytics to the National Sales team.
  • Liaison between other agency (3rd party and partner Agencies)
  • Provides Product expertise to the Marketing team in implementation of all communication relative to the development of potential business for TCG, including, social media SEO, case studies, whitepapers, research studies and product and service communications.

Cross Functional Service offerings:

Manages and leads the following:

  • Central's internal product commercialization training and learning agenda. Facilitates group sessions that enhance the Sales capabilities and ideates new enhancements to gotomarket strategy
  • Leadership on Customer facing Marketing and Insight support to Client interaction with both the Sales and Creative team members. Collaborates with department Director on firsttier Client relations
  • Develops channel specific plans for product sales in the CPG Marketplace, Experiential Marketing, Sports/Fashion and other newly identified verticals
  • Highly strategic and adeptly derives Retailerdriven insights out of quantitative and qualitative information; poses thoughtful and provoking questions that spur innovative thinking about the business and demonstrates strong learning agility
  • Create visualizations of the information available to tell a story and add value to a business opportunity or concern.
  • Annual Planning architecture

ACADEMIC AND EXPERIENCE REQUIREMENTS:

  • University or master's degree in business (preferably Business, Marketing or Technology)
  • Minimum 8 years Marketing/Sales/Innovation experience is required in an emphasis on commercialization
  • Experience working in a Consumer Packaged Goods (CPG) company, Retailer or Agency Organization with a focus on Shopper Insights/Strategy/Marketing
  • Experience with US CPG retail marketplace is an asset
  • Being comfortable with ambiguity and ability to operate in a matrix environment
  • Natural sense of urgency and drive to reach goals with high efficiency
  • Innovative and looks for new approaches
  • Able to demonstrate a track record of delivering quality Insights products and services both internally and externally (client facing).

REQUIRED SKILLS:

  • Extremely strong communication and presentation skills, written and in person
  • Category Management training/practice
  • Project management, organizational and time management.
  • Sales and Marketing Skill sets
  • Selfmotivated with high energy, ability to multitask and execute multiple projects on time.
  • Willing and able to take the initiative in uncovering and implementing business building ideas.
  • Excellent communication skills, including written and verbal with the ability to present live to new and existing clients.
  • Able to author and create presentations with input and support from other team members.
  • Positive team player who can work effectively with internal and external associates.

WORKING CONDITIONS:

  • Open office environment/ Hybrid work schedule
  • Travel between locations
  • Travel throughout North America (primarily)

RELATIONSHIPS WITH OTHERS:

  • Sales Force 15%
  • Marketing Team 15%
  • Strategy Team 25%
  • Executive 10%
  • Customers/Clients 35%

About The Central Group of Companies:
The Central Group of Companies is a Platinum Best-Managed Company, and an industry leader in

Performance at Retail:

For 40+ years, Central has provided its impressive client base with retail packaging, displays, and fixtures that deliver measurable results.

We combine proprietary shopper marketing techniques with award-winning design, excellence in operations and retail installation, to bring innovative and value-engineered solutions to our clients.


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