![BusBud, Inc.](https://media.trabajo.org/img/noimg.jpg)
Manager, Paid Acquisition
2 weeks ago
Who we are
Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. We operate in more than 80 countries and 21,000 cities and offer more than 2,300,000 bus routes. Our goal is to provide everyone a more environmentally-friendly, accessible, and interconnected world.
Mission: The Paid Acquisition Manager plays a pivotal role at Busbud by leading and optimizing our Search Engine Marketing (SEM) campaigns. Their mission is to drive qualified traffic, increase brand visibility, and contribute to revenue growth through strategic management of our paid search initiatives.
The role
The Paid Acquisition Manager is responsible for planning, implementing, and managing our SEM campaigns across various platforms such as Google Ads, Bing Ads, and other relevant networks. This role involves conducting thorough keyword research, crafting compelling ad copy, monitoring campaign performance, and making data-driven optimizations to ensure maximum ROI and achievement of marketing objectives.
What you can expect from the opportunity
- Data Analysis: Regularly analyze campaign data to identify trends, opportunities, and areas for improvement. Provide actionable insights to enhance performance.
- Campaign Strategy: Develop and execute SEM strategies aligned with business goals, targeting specific customer segments, destinations, and products.
- Keyword Research: Conduct comprehensive keyword research to identify high-potential search terms and create keyword lists that align with campaign objectives.
- Ad Creation: Write engaging and relevant ad copy that resonates with target audiences while adhering to platform best practices.
- Bid Management: Set, monitor, and adjust keyword bids to achieve desired ad positions and maximize return on ad spend (ROAS).
- Landing Page Optimization: Collaborate with cross-functional teams to ensure landing pages are relevant, user-friendly, and optimized for conversions.
- A/B Testing: Plan and execute A/B tests for ad copy, landing pages, and other campaign elements to continuously improve performance.
- Competitor Analysis: Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
- Reporting: Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.
How you can impress us
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 5 years of hands-on experience in managing SEM campaigns, preferably in the travel or tech industry.
- Proven track record of driving successful SEM campaigns with demonstrated improvements in key metrics.
- Data Analysis: Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions.
- Search Engine Marketing: In-depth understanding of SEM principles, strategies, and best practices.
- Keyword Research: Proficiency in using keyword research tools and the ability to identify relevant, high-performing keywords.
- Ad Copywriting: Strong copywriting skills to create compelling and concise ad copy.
- A/B Testing: Experience in designing and interpreting A/B tests to optimize campaign elements.
- Digital Advertising Platforms: Familiarity with Google Ads, Bing Ads, and other relevant advertising platforms.
- Landing Page Optimization: Knowledge of landing page best practices and their impact on conversion rates.
- Team Collaboration: Effective communication and collaboration skills to work with cross-functional teams.
What's in it for you?
- Competitive compensation package based on experience
- Unlimited PTO
- Healthcare Benefits (health, drugs, vision, dental)
- Stock options
- Flexible work environment
- Free bus tickets all over the world
- Work in a diverse and inclusive environment
This is a remote opportunity.
Busbud is committed to equal employment opportunities for all employees and providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.
#J-18808-Ljbffr
-
Paid Media Coordinator
2 weeks ago
Montreal, Quebec, Canada GCO Canada ULC Full timeJob Summary:Drives all digital marketing acquisition and sales growth strategies and deployments for paid campaign on paid social, search, display and affiliates. Working closely with the cross functional teams, you will be responsible for the development of Little Burgundy in the execution of monthly paid calendars ensuring that acquisition and sales goals...
-
Paid Social Manager
2 weeks ago
Montreal, Quebec, Canada SSENSE Full timeCompany DescriptionSSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else.SSENSE has garnered critical acclaim as both an e-commerce engine...
-
Digital Acquisition Manager
2 weeks ago
Montreal, Quebec, Canada LCI Education Full timeReporting to the Senior Marketing Director, the Digital Acquisition Manager will lead our team of digital paid media specialists, oversee agencies to optimize our local and international student recruitment efforts around the world. This person will be responsible for optimizing and standardizing our media placement practices and advertising strategies in...
-
Manager, Acquisitions and Integration
1 month ago
Montreal, Quebec, Canada CN Rail Full timeAt CN, everyday brings new and exciting challenges. You can expect an interesting environment where you're part of making sure our business is running optimally and safely-helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference....
-
Manager, Acquisitions and Integration
4 weeks ago
Montreal, Quebec, Canada CN Rail Full timeAt CN, everyday brings new and exciting challenges. You can expect an interesting environment where you're part of making sure our business is running optimally and safely-helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference....
-
Talent Acquisition Manager
2 weeks ago
Montreal, Quebec, Canada Cirque du Soleil Full timeTalent Acquisition Manager Permanent Position_The Talent team, a group of passionate individuals working from Montreal to Las Vegas, is dedicated to supporting our managers, employees and artists around the world. Our team, our customers and our workforce are characterized by their diversity, including the diversity of their professions and expertise,...
-
Manager, Talent Acquisition
4 weeks ago
Montreal, Quebec, Canada Intact Full timeOur employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you're bringing this purpose to life alongside a passionate community of experts. Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have...
-
Manager, Talent Acquisition
4 weeks ago
Montreal, Quebec, Canada Intact Full timeOur employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you're bringing this purpose to life alongside a passionate community of experts. Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have...
-
Manager, Talent Acquisition
1 month ago
Montreal, Quebec, Canada Intact Full timeOur employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you're bringing this purpose to life alongside a passionate community of experts. Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have...
-
Manager, Talent Acquisition
4 weeks ago
Montreal, Quebec, Canada Intact Full timeOur employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you're bringing this purpose to life alongside a passionate community of experts. Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have...
-
Talent Acquisition Specialist
2 weeks ago
Montreal, Quebec, Canada Securian Canada Full timeWhat we do every day to be our very best Every day at Securian Canada means a day spent helping Canadians and their families build secure tomorrows. We're agile and innovative, and we aren't afraid to challenge and create, or bring diverse perspectives to our work.- Who we needAt Securian Canada, we believe in the power of talent to drive success. As an...
-
Senior Publisher Acquisition Manager
2 weeks ago
Montreal, Quebec, Canada MGID Brazil Full timeMGID is a global advertising platform helping brands reach unique local audiences at scale. In MGID we empower brands and publishers to work together transparently through our privacy-first targeting technology to enable advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Today, we're creating unique...
-
Montreal, Quebec, Canada The Bay Suites Full timeJob Description: Sales, Marketing, Property, and Acquisition ManagerAbout Us:Welcome to The Bay Suites, a well-established business with a decade of experience, proudly serving our customers with [insert brief description of your business's products or services, such as luxury apartments or vacation rentals]. As we expand our operations into the thriving...
-
Bilingual Talent Acquisition Manager
2 weeks ago
Montreal, Quebec, Canada CB Canada Full timeWho we are At Canadian Premier, everything we do is driven by our genuine desire to build connections with our customers – listening, reflecting, responding – and being there for them during the most trying times of their lives. To be the best at what we do, we look for compassionate, creative people who work efficiently, aren't afraid to make...
-
Regional Acquisition Manager, Law Enforcement
2 weeks ago
Montreal, Quebec, Canada CARFAX Canada Full timeWorking HereAt CARFAX Canada, we're more than just obsessed with cars. We're obsessed with data and using it to help millions of Canadians buy, sell and maintain cars - but you can learn that on our website. In this remote role, you'll be on the road for the majority of the time, but when you're not you can choose your favourite spot at home to work. What's...
-
Talent acquisition Specialist
4 weeks ago
Montreal, Quebec, Canada Drake International Inc Full timeRECRUITER - RECRUITMENT - TALENT ACQUISITION SPECIALIST - HEAD HUNTER - UP TO $95,000 / YEAROur client, an iconic Canadian company with over 100 years of experience driving the growth and success of businesses in Canada, is looking for a talent acquisition specialist to support their growing business. They provide national specialty fleet solutions, general...
-
Talent acquisition Specialist
1 month ago
Montreal, Quebec, Canada Drake International Inc Full timeRECRUITER - RECRUITMENT - TALENT ACQUISITION SPECIALIST - HEAD HUNTER - UP TO $95,000 / YEAROur client, an iconic Canadian company with over 100 years of experience driving the growth and success of businesses in Canada, is looking for a talent acquisition specialist to support their growing business. They provide national specialty fleet solutions, general...
-
Paid Search Marketing Manager
2 weeks ago
Montreal, Quebec, Canada Coveo Full time*Recruiting will actively begin in January 2023*A paid search master helping us grow our digital footprint:Coveo is looking for an expert Paid Search Marketing Manager to build, manage and optimize our ad campaigns with Google and other PPC platforms.We are looking for someone who is excited about using the latest capabilities from Google to run paid...
-
Regional Acquisition Manager, Law Enforcement
2 weeks ago
Montreal, Quebec, Canada CARFAX Canada Full timeWorking HereAt CARFAX Canada, we're more than just obsessed with cars. We're obsessed with data and using it to help millions of Canadians buy, sell and maintain cars - but you can learn that on our website. Let's talk about the sweet perks you'll get when working here (i.e. what you actually want to know): Some days you'll be taking in-house leadership...
-
HR Talent Acquisition Partner
2 months ago
Montreal, Quebec, Canada ROSS Full timeWhy Work at Ross Video? We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we...