Lead Analyst, Audiences and Activation

2 weeks ago

Montreal, Quebec, Canada CBCRadio-Canada Full time

Position Title:
Lead Analyst, Audiences and Activation (Telework/Hybrid) (French Services)

Status of Employment:
Contractee Long-Term (Fixed Term)

Position Language Requirement:
English, French

Language Skills:
English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - B - Intermediate), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - B - Intermediate)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.


Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.


Unposting Date:
:59 PM

Why join CBC/Radio-Canada

Digital is a key part of our present and our future.

CBC/Radio-Canada's strategy is focused on becoming the first organization to provide a digital platform that delivers unique content and experiences for our audiences, by telling stories that reflect who they are.

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

Your role


The Lead Analyst partners with key stakeholders and decision-makers in defining and supporting current and future audience and data analysis needs in order to answer complex questions and work on cross-functional projects capable of being used by multiple stakeholders: segmentations, analytics, etc.

You will be responsible for implementing best practices in data collection, categorization and activation as well as advanced analytics within the team, and help define business rules for stakeholders' activation initiatives.


Responsibilities:

Meet Radio-Canada's strategic product, marketing and revenue analytics needs by:

  • Leveraging the full potential of our data management platforms (DMP/CDP) to meet business needs.
  • Implementing best practices for collecting and categorizing data and creating audiences (business rules, nomenclature, etc.) in our data management platforms.
  • Working closely with the Data Integration team and Big Data developers to determine the strategy for regular data collection, processing and implementation.
  • Presenting your analysis and recommendations to a varied audience that may include product managers, strategists, media line directors, marketing/communications managers and sales reps.
  • Establishing best practices for analytics and data management tool use within the team by designing technical templates and ad hoc documentation.
  • Producing and maintaining interfaces via Power Platform (Power BI and Power Automate) to provide standalone access to analysis results in an automated way.
  • Maintaining good relationships with internal stakeholders by adopting an advisory stance.
  • Monitoring changes in the data source structure and conducting impact analysis for your area and the tools/systems used.
  • Paying special attention to privacy laws and policies.
  • At least five years' experience in a similar position
  • Graduate degree in a relevant field (business intelligence, economics, IT, ecommerce, etc.)
  • Proficiency with data management platforms (DMP/CDP) and their APIs (Lotame and BlueConic) an asset
  • Proficiency in at least one programming language associated with data analysis, ideally Python (pandas), SQL or Spark
  • Good knowledge of Power BI (visual design, DAX and PowerQuery/M) an asset
  • Proficiency with web analytics measurement tools (Google/Adobe Analytics and A/B test platforms)
  • Proficiency with web tagging tools and apps: Google Tag Manager
  • Proficiency with advertising platforms (Google Ad Manager, Meta, etc.)
  • Good knowledge of Marketing Mix Modelling an asset
  • Experience with data clean rooms an asset
  • Expertise in marketing and Canadian media
  • Ability to act in an advisory and recommendatory role with internal clients
  • Ability to work as a team player
  • Keen interest in digital and emerging technologies
  • Familiarity with Radio-Canada platforms and content an asset
  • Bilingualism (English and French), mandatory
CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity.

That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country.

That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster.

For more information, visit the

Diversity and Inclusion section

You are invited

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