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Technology Marketing Associate

3 months ago

Canada The Sales Factory Inc. Full time

The Sales Factory is a fast-growing B2B prospecting company. We are on a mission to be the gold standard for outbound sales prospecting by helping organizations close more deals through stronger research, better qualification, and engagement early in the sales funnel.

Our prospecting teams use cutting-edge technology to find the right target audiences, then feed our trained Business Development Representatives to move opportunities down the pipeline for our clients with proprietary strategies. We are growing fast so if you are interested in being part of an expanding team in sales, then this opportunity is for you.

The Opportunity

The Sales Factory is looking for a candidate who is captivated with marketing and its ability to power change through an organization. We are looking for a self-starter who has a huge capacity to learn both on the job and through resources online and put those learnings into action. You will be a creative mastermind and delivery-obsessed. The successful candidate will be a talented and experienced generalist B2B marketer with strong strategic acumen, who's comfortable working not only to generate leads through marketing campaigns and initiatives but also working closely with sales colleagues to manage these opportunities through to close, measuring returns at every stage.

You'll be numerate and commercially aware, you'll also be an advocate of the solution-selling methodology, and able to understand and articulate how our product and service offering solves key customer pain points.

The ideal candidate will be an incredibly organized techie. Someone who thrives on the administration, implementation and adoption of our marketing tech stack. If you combine that with an innate curiosity, tireless innovative and entrepreneurial spirit that propel you to stay on the cutting edge of technology and tool trends – this might be the ideal next step in your career

This is a newly created role, working fully remotely and working closely with the CEO. We are viewing this as a stepping stone role to bigger opportunities as the company grows - are you up for the challenge?

Primary Responsibilities
  • Content development for sales materials (think case studies, white papers, etc.)
  • Create SEO-optimized blog posts
  • Manage paid ad campaigns (bonus if you can do this today - but we can also give you the foundation and you can run with it)
  • Not only create content, but create leads Focusing on what percentage is converting and how quickly
  • Based on market research, contribute to planning and implementing the development strategy for the new target market initiatives
  • Organize cross-functional ideation sessions and propose and prepare new projects that fit the company's strategy
  • Design and implement omni-channel campaigns combining email marketing and content tactics to drive consumer acquisition and retention
  • Work with the enablement, revenue and people teams to build out and execute campaigns, track interactions, capture and utilize data across the client journey for targeting and engagement, and measure attribution and performance
Qualifications
  • 2+ years of relevant experience in digital marketing in a B2B environment. Demonstrated ability to grow reach, awareness, acquisition and retention.
  • Extremely proficient in HubSpot or a fast-learner who can pick it up quick
  • Bachelor's degree with a strong academic background required or equivalent experience
  • Able to work in a fast-moving environment, deal with ambiguity and dare to take calculated risks appropriate for innovation, and remain flexible and open-minded
  • Intimate understanding of traditional and emerging marketing channels
  • Budget-management skills and proficiency.
  • Knowledge and understanding of selling technology and technology companies
  • Strong communication, analytic, and listening skills, with a positive approach
  • Self-starter and hardworking, with a track record of success and drive for achievement
What We'll Offer
  • We are a fully remote team with people across North America and parts of Europe. People who succeed here are those that embrace the remote lifestyle of working wherever makes you happy
  • Full medical coverage (medical, dental, vision)
  • Events and activities both team-based and company-wide that inspire, educate, and cultivate well-being
We have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.

Together we're building a culture that embraces diversity and learning, humility and excellence. The Sales Factory is committed to building an inclusive and diverse workforce. We are an Equal Opportunity Employer and welcome people from all backgrounds, experiences, abilities and perspectives.

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