Demand Generation Manager

1 week ago

Montreal, Quebec, Canada Local Logic Full time

Our mission
At Local Logic, our mission is to help make sustainable, equitable, and prosperous cities through the power of data.


We started our journey at McGill University's urban planning department, where we came to see that cities were being developed in all kinds of unsustainable ways.

Why were sprawling suburbs still being built, when doing so would increase pollution and inequality? Why were new business parks being built far from mass transit, when doing so would make traffic congestion skyrocket? Why was social housing being built in places that would exacerbate social problems rather than improve them?

It became clear to us why: _cities are incredibly difficult to understand_.

But we realized that with recent advances in data science, all the complexity of cities could be made simple enough for anyone to understand.

And that understanding would be essential to making the sustainable, equitable, and prosperous cities that we so desperately need.


Today, Local Logic makes AI-powered software that optimizes real-estate projects for maximum affordability and mínimal environmental impact, all the while generating healthy returns for the developers.

This software is powered by the billions of insights we've generated over the years that describe all aspects of cities - from the distance to the nearest bus stop, to the quietness on a street, to the most recent trends in the housing market.


To date, we've helped millions of people find their next home by partnering with the top real estate brands in the US & Canada.

In fall 2020, we secured a Series A funding round to grow our team, enhance our products, and ultimately, help city-builders across the continent make the cities of the future.


Your mission


As Local Logic's Demand Generation Manager, you'll join our marketing team and play a key role in generating and nurturing qualified leads for our partnerships team.

Reporting to the Head of Marketing, you will develop and execute multi-channel campaigns to drive brand awareness, increase lead volume and quality, and help the company achieve revenue goals.

You believe in our mission and want to help us achieve it.

You bring your own unique perspective to the team, so you can challenge the way we do things for the better.

You're able to speak up when you disagree, ask questions when you don't understand, and take ownership of your work.


We're a remote-first company, so if you want to work remotely once a week, twice a week, or five days a week, you'll have all the necessary tools and support you need to do so.


As Demand Generation Manager, your responsibilities will include:

  • PPC: Developing and managing paid search, display, video, and paid social (LinkedIn, Facebook) campaigns
  • Website: Monitoring and optimizing organic performance through keyword tracking to advise the content team, optimizing conversion rate, ensuring a healthy architecture, indexability, and data markups
  • Marketing automation: owning lead scoring, segmentation, and automation workflows
  • Identifying new opportunities for growth, including new channels, tactics, targeting, messaging, and creative, and working collaboratively to launch them
  • Multitouch MQL and SQL tracking and attribution
  • Working closely with the content team in awareness campaigns
  • Maximizing ROI and brand presence across web properties
  • Managing and maintaining relevant marketing dashboards and KPIs to ensure all marketing initiatives are properly tracked, attributed to, and reported on
  • Tracking, reporting, and analyzing website analytics and paid campaigns
  • Optimizing landing pages for better conversion

Key requirements:

  • 5+ years of experience in marketing and demand generation, preferably for a SaaS company
  • Excellent knowledge of paid channels (SEM, display, video, social, retargeting) and organic channels (SEO, CRO)
  • Proven expertise in planning, executing, and optimizing multichannel campaigns
  • Advanced technical knowledge of Google Ads, YouTube, Facebook Ads, LinkedIn Ads, and other relevant paid media platforms
  • Experience in building A/B testing plans to improve performance and achieve acquisition goals
  • Highly proficient in marketing automation
  • Data analysis, web analytics, dashboard creation, and KPI reporting
  • Knowledge of B2B sales cycle
  • Wellversed in marketing and user experience (UX) best practices
  • Enthusiastic, active listener, and problemsolver with a growth mindset
  • Excellent written and oral communication skills. Bilingual (French) preferred

Nice to have

  • Experience working in the real estate or proptech industry
  • Experience with ABM
  • Experience creating websites and landing pages optimized for marketing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Certified in Google Ads, SEM, SMM, Salesforce

Why should you work here?
At Local Logic, you have an amazing opportunity to be an early team member of an expanding series A-backed start

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