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Manager, Digital Marketing Business Intelligence

4 months ago

Toronto, Canada Assembly Full time

We are Assembly, the modern global media agency that's part of Stagwell, the challenger network built to transform marketing. We're purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We're at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.

ICYMI: Assembly was named Ad Age's first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List

Assembly is looking for a Manager, Business Intelligence.  This person will support the design, development and deployment of custom reporting and data visualization solutions that drive marketing intelligence insights for leading brands from across the Travel, Retail, CPG and B2B verticals. You will support a data-driven consultancy team leveraging data science, automation, and visualizations to identify metrics-based strategies for driving media efficiencies and effectiveness. The role requires a combination of technical, creative, and problem-solving skills. 

Responsibilities
    • Support the design, development and management of custom reporting and data visualization solutions for clients. 
    • Work closely with internal teams and clients to gather requirements for internal and external stakeholder measurement needs related to digital media (SEM, Paid Social, Programmatic, CTV, etc.) 
    • Lead development of automated data visualization (e.g., Tableau, Datorama, GDS) to empower stakeholders with insights and performance metrics on-demand. 
    • Join client calls and emails to manage Analytics engagement for clients. 
    • Generate reports, documentation, and insights as part of the analysis process.  Support the analysis of performance marketing campaigns including lifts analysis and ROI efficiencies. 
    • Support quality control procedures for analysis, reporting and data visualization for accuracy.
    • Other duties as assigned

Requirements

    • 2-3 years with digital marketing analytics in a client-side or agency-side environment with experience leveraging analytic platforms to measure and deliver performance-reporting insights 
    • Experience with Tableau, Datorama, Power BI and Google Data Studio with aptitude and desire to develop expertise across different BI toolkits 
    • SQL skills, and strong experience with programming languages such as R and/or Python 
    • Confidence to present data visualizations and analyses to internal and external stakeholders and field emergent questions in consultative manner using relatable terminology over jargon. 
    • Familiarity with digital platform landscape, tracking methodologies and outputs for Google Marketing Platform, Facebook, Trade Desk and similar 
    • Ability to balance multiple priorities and meet project deadlines 
    • Strong MS Excel, PowerPoint skills 
    • Excellent oral and written communication skills 

Benefits

Why Assembly?

  • We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals
  • We recognize and celebrate your success…all the time Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated
  • We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
  • We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it
  • We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
  • We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos
Equal Opportunities

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.