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Marketing Manager

3 months ago

Mississauga, Canada Abbott Laboratories Full time

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve peopleâs health. Weâre always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

  • Career development with an international company where you can grow the career you dream of.

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Mississauga office for the Abbott Diabetes Care Division.  Weâre focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Weâre revolutionizing the way people monitor their glucose levels with our new sensing technology. We are seeking a Marketing Manager for the FreeStyle Libre Ecosystem to drive the commercialization and management of ADCâs Canada digital health ecosystem and digital strategy. The Marketing Manager will be responsible for developing and executing against a robust digital health strategy, as well as elevating digital capabilities.  This position serves as a strategic and innovative centerpiece that will accelerate the growth of the FreeStyle Libre franchise in Canada.

Responsibilities:

  • Design, define and execute the digital health ecosystem strategy for the FreeStyle Libre franchise in Canada.

  • Manage and drive adoption of the digital health initiatives and digital strategy.

  • Launch the next generation of digital health products spanning patients, clinician, B2B audiences by collaborating with a large, cross-functional commercial teams.

  • Execute and advance existing initiatives including EMR integration to use data to support improved clinical decision-making across the market.

  • Advance and manage the digital health analytics processes for the organization.

  • Work cross functionally with market access, regulatory affairs, medical and clinical resources to deliver on critical baseline marketing deliverables.

  • Work with and manage external vendors to deliver on existing programs for the business.

Required Qualifications:

  • Bachelor's degree.

  • Eight years marketing experience with a minimum of four years in a commercial role including, product marketing.

  • Deep knowledge of digital health and diabetes management landscape.

  • Strong presentation & communication skills, strategic planning, critical thinking, market analytics capabilities.

  • Execution-oriented with a proved record of commercial results.

  • Previous experience with product development, marketing strategy, or business development.

  • Self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, and demonstrates good executive presence.

  • Excellent oral and written communication skills, with the ability to interact effectively with all levels of management.

  • Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.

  • Comfortable working across functional areas (ex. R&D, Regulatory, Operations, etc.) and at varying levels of the organization.

  • Strong project management skills, with proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment while maintaining strong attention to detail and quick recall.

  • Innovative and creativeâdemonstrated ability to leverage insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage.

  • Advanced knowledge of and experience using Microsoft PowerPoint and Excel.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.