Senior Manager, Brand Marketing

5 days ago

Toronto, Canada Sephora Full time

Job Type: Full Time
Function: Marketing
Address: 160 Bloor Street East, 11th Floor, Toronto, ON
Working Model: Hybrid

At Sephora Canada, we're passionate about finding and sharing beauty in the world. Our constant innovation, our ability to see and lead trends, and our focus on providing an outstanding customer experience make us the most-loved beauty community and top of mind for every Canadian. We find beauty in our communities, in our differences, our experiences, and in the spirit of our employees.

ABOUT THE ROLE:

Are you ready to take the lead in crafting the future of brand marketing at Sephora? Reporting to the Senior Director, Brand Marketing, you will play a key role in enhancing the Brand Marketing function at Sephora Canada. You will lead your category team in the development and execution of strategic marketing plans, leveraging Sephora's tools to drive brand engagement, traffic, and loyalty in collaboration with Sephora's brand partners. This role will allow you to make a meaningful impact by driving brand success and elevating Sephora's presence in the market

WHAT YOU'LL DO:

Brand Marketing Partner

  • As a people leader, mentor and develop a high-performing team
  • Lead the marketing relationship for a portfolio of brands, serving as the primary marketing contact and engaging regularly on business matters
  • Gain a deep understanding of each brand's business, priorities, and products
  • Facilitate high-level marketing discussions with senior leaders in partner brands
  • Provide strategic and tactical advice to help brands succeed at Sephora, using an omni-channel approach to achieve shared business goals
  • For select brands with limited marketing resources, offer guidance on general marketing strategy and effective use of their resources, both within and beyond Sephora's ecosystem
  • Develop and present brand program proposals to generate excitement and secure commitment
  • Maintain and update brand marketing exposure calendars as part of an ongoing planning cycle
  • Lead all aspects of the execution of brand plans with excellence, ensuring all brand activation needs are met

Marketing Collaborator

  • Develop comprehensive omni-channel partnership programs
  • Secure brand participation in Sephora's co-op marketing programs
  • Analyze and report on the return on investment (ROI) for collaborative marketing efforts, using data to offer recommendations that drive success for both Sephora and its brand partners
  • Identify new opportunities and build the case for innovative co-op marketing programs and partnerships

Cross-Functional Leader

  • Act as the primary marketing contact for Sephora category merchants
  • Build strong, reciprocal relationships across functions within Sephora's matrixed organization (e.g., merchandising, retail marketing, communications, creative, digital marketing, DotCA, experiential marketing, loyalty, sampling, store services, education, and analytics)
  • Collaborate with US counterparts to influence strategies for the Canadian market
  • Create detailed brand briefs to kick off projects with cross-functional teams
  • Advocate for brand partners internally and bring their plans to life through organized processes and follow-up
  • Review and provide constructive feedback on creative work
  • Demonstrate and embody Sephora's values in all interactions

WHAT YOU'LL BRING:

  • Proven experience in partnership and omni-channel marketing
  • A Bachelor's Degree in Marketing, Business, or a related field, or equivalent professional experience
  • A highly collaborative mindset, naturally fostering an inclusive and respectful work environment where solutions and alignment are prioritized
  • A data-driven approach that supports strategic decision-making
  • You have strong presentation skills, confidently communicating, influencing and inspiring partners at all levels
  • You're organized, demonstrating a knack for portfolio management by prioritizing tasks against timelines while maintaining high quality and expectations
  • A passion for working in a dynamic, fast-paced environment
  • An agile, proactive attitude, demonstrating initiative and adaptability in the face of ambiguity
  • You're technically savvy with systems and platforms, proficient in Microsoft Suite (Outlook, Teams, Excel, Word, PowerPoint) and Smartsheet
  • A genuine passion for the beauty and retail industry

WHY YOU'LL LOVE WORKING HERE:

  • You'll be part of a unique culture and family of passionate and inspiring individuals
  • You'll work alongside the best talent in the industry - people you'll be proud to work with
  • You'll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities
  • You'll have the opportunity to support causes through our Gift of Giving Program (matched donations through Benevity), donations of funds for volunteer time and offering and much more
  • Benefits you can mix and match, depending on your needs
  • Employee Assistance Program services for those times you need extra support
  • Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being
  • Holidays, time off, Summer Friday hours and flexibility to support work-life balance
  • And of course, there's our incredible swag - free product gifts throughout the year and tons of discounts with our brand partners

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.

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