Social Media Marketing Coordinator

4 weeks ago

Richmond Hill, Canada Catholic Community Services Of York Region Full time

CCSYR: At CCSYR, we reach out to support, counsel and guide individuals and families from diverse cultural groups. We recognize the dignity and worth of each individual, regardless of faith, background or ethnicity and provide a variety of programs and services that enable all citizens, newcomers, and refugees to participate fully in the social, economic, political, and cultural life within their communities.
Our team is passionate to make a meaningful impact through helping those who are in need and are truly valued for who they are and what they contribute.

Position Overview: Reporting to the Manager, Marketing and Communications, you will be responsible for developing and implementing social media strategies to increase brand awareness, engagement, and traffic across various platforms. You will be passionate about social media trends, possesses excellent communication skills, and can effectively collaborate with cross-functional teams. You will have a passion for impact, excellent communication and interpersonal skills, high emotional intelligence and be comfortable with ambiguity.

Duties and Responsibilities:

  • Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and reach.
  • Create engaging and relevant content (visual and written) for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, and others.
  • Manage the day-to-day activities on social media platforms, including scheduling the social media calendar, posting content, responding to comments and messages, and engaging with followers.
  • Collaborate with internal teams to gather content, stories, and updates to share on social media.
  • Monitor social media trends, tools, and applications to stay updated on best practices and emerging opportunities.
  • Analyze social media performance metrics and provide regular reports to assess the effectiveness of campaigns and strategies.
  • Identify opportunities for partnerships, collaborations, and influencer engagement to amplify our message and reach new audiences.
  • Stay informed about current events, news, and trends relevant to the settlement and family services sector, and incorporate them into social media content where appropriate.
  • Uphold CCS's mission, values, and brand guidelines in all social media activities.
  • Support the Marketing and Communications' day-to-day operations with administrative and coordination tasks.

What you need to succeed:
Education/Credentials:

  • Bachelor's degree in marketing, Communications, Digital Media, or related field.
    Experience:
  • Proven experience (2-3 years) in social media marketing, preferably in the non-profit or social services sector.

Skills:

  • Strong understanding of social media platforms, their respective audiences, and best practices for engagement.
  • Excellent written and verbal communication skills in English with the ability to craft compelling content tailored to different platforms and audiences.
  • Creative thinker with a passion for storytelling and content creation.
  • Proficiency in social media management tools and analytics platforms.
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
  • Graphic design skills considered an asset.
  • Understanding of, and sensitivity to, issues affecting immigrant and refugee communities.
  • Understanding of Anti-Oppression and Anti-Racism Frameworks is considered an Asset.
  • Aptitude for working effectively and sensitively with people from diverse cultural backgrounds.
  • Comfort with technology and communication platforms.
  • Understanding and strict adherence to Accessibility for Ontarians with Disabilities Act (AODA).
  • Strong organizational and time management skills along with the ability to multitask.

Other Requirements:

Successful candidates will be asked to provide a successful Vulnerable Sector Criminal Records check.

Job Location: The CCSYR head office at 21 Dunlop Street, Richmond Hill, Ontario, L4C 2M6.

Accessibility, Accommodation and EEO statement: CCSYR is committed to creating an inclusive environment where all team members, candidates and clients feel like they belong. We seek applicants with a wide range of abilities and thrive to provide an accessible candidate experience. If you need accommodation, please let us know.

CCSYR is an inclusive and equal opportunity employer and is committed to providing a diverse and welcoming workplace for all employees. We value the unique perspectives and experiences that individuals from all backgrounds bring to our organization, and we recognize that diversity in our workforce is essential for our continued success and are committed to ensuring that every employee feels respected, supported, and valued.
We welcome applicants of all races, ethnicities, gender assignment, gender identity or gender expression (including non-binary), sexual orientations, ages, religions, disabilities, and any other basis protected by all applicable laws.

To apply: Please send your resume and an optional cover letter/ work sample/portfolio to amajumdar@ccsyr.org with 'Your name – Social Media Marketing Coordinator' as the subject line.

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