Director of Communications, Government

4 weeks ago

Calgary, Canada Leaders International Executive Search Full time

Reporting to the Chief People & Communications Officer, the Director of Communications, Government  & Stakeholder Relations will lead and manage the comprehensive spectrum of communication functions  at YYC, ensuring strategic alignment, consistency, and maximum impact. The role involves providing  strategic oversight, measuring success, and analysing data to seize opportunities for YYC's growth and  success. The Director will drive communications management, shaping the brand identity and visibility of  YYC while integrating messages across various channels.
 
Stakeholder relations management and government relations will be key components of this role, fostering  positive working partnerships with external entities and promoting YYC’s reputation and legislative interests. 
In addition, the Director will oversee community engagement, including community sponsorship/investment efforts to connect with the public and industry, enhancing YYC's community relationships whilealso elevating YYC’s brand awareness. 

The Communications & External Relations team consists of: 

• General Manager, Government and External Relations + Team of 2
• Manager, Communications + Team of 2; and 
• Manager, Creative Content, Digital & Social Media + Team of 2.  Key Responsibilities

Strategic Oversight

Lead the Communications (including corporate communications, internal communications, public relations, digital and social media), External (Stakeholder) Relations, Government Relations, and Community Engagement functions including the development of multifaceted strategies and Partner with the marketing/commercial team to strengthen and protect our brand and reputation; strategically working to strengthen our brand/reputation and prevent harm to same.  Maintain current and establish new measurement metrics and benchmarks for each function to improve visibility on progress. Analyse situations and data and apply critical thinking techniques and problem-solving skills to maximize opportunities for YYC. Ensure consistency of messaging in line with YYC’s mandate, vision, and strategic priorities. Design and execute plans for public consultations, liaison groups, government relations,  educational programs, and other engagement initiatives. Identify challenges and emerging issues faced by the organization.

Communications Management

Maintain current, and lead the development of new, communications strategies, an ongoing rhythm  of campaigns, plans and protocols to advance YYC’s brand identity and increase the visibility of  YYC’s vision amongst varied audiences. Create and convey YYC’s internal and external communications through both strategic and  accompanying tactical plans. This includes managing all internal and external communications,  overseeing the creation of materials, and ensuring that all communications align with our brand  strategy. Ensure an integrated approach among all communication plans, campaigns and events that  leverages key messages, brand positioning and communication channels. Introduce best practices and refine existing processes and procedures that expand the capacity of  the Communications team to proactively meet the communications-related needs of YYC. Oversee the development of all print and digital communications including the annual report,  communications materials and electronic communications including YYC’s websites and new media. Work to ensure that YYC’s communications and advocacy efforts, and all related collateral, are high  quality, effective and consistent with our overall brand and reputational objectives. Provide communications support across YYC and to the Executive Leadership Team & Board of  Directors. Areas of focus include internal/external communications, reputation and brand, and  media strategy. Work with the senior leadership team to recognize internal and external communications  opportunities and solutions and define and execute appropriate strategies to support them.  Act as a media spokesperson for YYC. Develop and maintain a media plan that ensures effective company responses 24/7/365 across traditional and digital media channels.

External Relations Management

Conducts ongoing stakeholder mapping and assessment; and updates strategies and plans tactical plans guided by our North Star that effectively support our strategic plan accordingly to drive prioritization (annually or as needed). Build and strengthen relationships with external stakeholders, as prioritized based on need and risk,  including industry and business associations to ensure collaborative working partnerships. Maintain current, and develop new, stakeholder relations strategies, plans and protocols to advance YYC’s reputation and increase the visibility of YYC’s vision. Create and convey YYC’s stakeholder relations through both strategic and accompanying tactical plans. Ensure a strong and reputable outlook for YYC and advance our brand and reputation to ensure a positive public image and perception. Maximize stakeholder relations and connectivity supported by thoughtful and purposeful communication. Collaborate with the senior leadership team on stakeholder relations programs. Maintain effective relationships with the media so YYC is positively portrayed (news releases,communication campaigns, events, etc.). Measure results of external (stakeholder) and government relations strategies, plans and activities.

Government Relations Guidance

Build and strengthen relationships with government entities (including Federal, Provincial, and  Municipal) to ensure collaborative working partnerships. Act as the liaison between YYC and government agencies and legislative bodies. Collaborate on the development of legislative priorities for YYC alongside executive leadership. Represent YYC in governmental affairs matters to advance YYC’s corporate and legislative interests by promoting and maintaining vigorous participation in aviation policy. Lead all aspects of government affairs procedures, specifically providing support to executive leadership in the development and tracking of airport issues. Conduct research, monitor legislation, and analyse aviation and transportation legislation, policy, 
and trends.

Community Engagement Direction

Oversee the management of YYC’s relationships with the public, community partners, and within industry to build positive relationships and connection while increasing YYC’s profile. Develop and implement a community engagement program that advises and educates the public on the Authority’s overall purpose, scope, and impact of public engagement initiatives. Design and execute plans for public consultations, community liaison groups, neighbourhood outreach, educational programs, and other engagement initiatives. Identify opportunities and accompanying strategies for community investment initiatives.  Collaborate with internal teams on community engagement programs while ensuring brand consistency across different platforms and events.  Oversee, guide and operate the community donation/sponsorship program, including ongoing development and execution of the program within the team.

Official Languages Oversight and Management

Develop and implement strategic communication plans that prioritize Official Languages Act compliance as a key component of YYC’s communication strategy.  Identify opportunities for enhancing language accessibility and inclusivity in communication channels and materials.  Lead the development and implementation of communication policies and procedures to ensure  YYC Airport's compliance with the Official Languages Act. The Person Post-secondary education in Business, Communications, Public Relations, or related field of study. 10+ years of progressive experience in communications leadership roles with accompanying  experience in media relations, government relations, and community engagement. Experience in the aviation industry considered an asset. A strategic thinker with a deep understanding of brand development and communication strategies. An inspirational and motivating leader, with proven experience in aligning teams and developing their capacity. Excellent communication skills. Proven ability to create, communicate and inspire a vision then set and achieve objectives. Keen attention to detail with the ability to understand and lead highly complex projects and priorities with a calm, focused and flexible attitude, embracing and leading change. Can work and deliver equally strong in both planning for the future and executing in the moment, even under pressure or in crisis situations. Strong leadership and interpersonal skills with a natural ability to build collaborative relationships across a broad group of external stakeholders and internal business partners. Ability to provide strategic perspectives. Experience working with Executives and Boards. Broad knowledge of best practices in public and stakeholder relations and strategic  communications, including media, community and government relations, and advocacy. Highly attuned business/industry acumen and local community awareness. Solutions-focused with an entrepreneurial mindset. Pro-active and thrives under pressure in a fast-paced environment. Able to adapt and reset priorities in a rapidly changing environment. An excellent communicator with strong presentation skills and a clear, concise writing style.  Possesses the ability to present information and ideas to diverse groups and audiences. Ability to obtain and maintain a Restricted Area Identification Card (RAIC). Preference given to individuals who are bilingual in both official Canadian languages. Eligible to conduct lobbying activities towards ministries of transportation, tourism, and economic development. 

Compensation 
A competitive compensation package will be provided. Further details will be discussed in a personal interview.

Express Your Enthusiasm
The Calgary Airport Authority is an equal opportunity employer committed to diversity, equity, and inclusion. 
We encourage all qualified applicants to apply including women, Indigenous people, persons with  disabilities, members of visible minorities, members of the 2SLGBTQ+ community, and others who may contribute to organizational diversification of ideas.
Email a convincing cover letter and tailored resume (PDF or Word) to Shalini Bhatty, John Dugdale or Chelsey Howarth at calgary@leadersinternational.com indicating the job title in the subject line of the email.

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