Business Attraction Marketing

1 month ago

Halifax, Canada Halifax Partnership Full time

Halifax Partnership is Halifax's public-private economic development organization. We drive and accelerate economic growth by selling and marketing Halifax to the world to attract businesses, talent, and investment, helping businesses reach their full potential and tracking and reporting on Halifax's economic progress. While our office is in the heart of Halifax's downtown, our focus is on growing businesses in the more than 200 communities across the municipality.

Together with our network of influential and globally connected partners, we are committed to building an inclusive, thriving, prosperous Halifax for all. We work collaboratively to achieve our goals and we are making a meaningful impact on how our region grows.

Halifax Partnership has an opportunity for a recent post-secondary graduate to work with us as our Business Attraction Marketing & Communications Associate until the end of March 2025. You will learn from some of the best business attraction, marketing and communications and economic development professionals in Canada, and gain first-hand experience working to attract and support the growth of Foreign Direct Investment (FDI) entrepreneurs and businesses in Halifax.

Qualifications

Your Qualifications:

  • You are a recent post-secondary graduate (within the last 3 years).
  • You have an undergraduate and/or graduate degree or diploma in Journalism, Communications, Public Relations, or Business (or equivalent experience.)
  • You have experience in managing projects, researching, business writing, storytelling and producing communications and content for a variety of audiences and communications channels.
  • You are proficient in Microsoft products and CRM/Database use.
  • Knowledge of, and experience using, Adobe Creative Suite, HubSpot, and Canva are considered assets.

About You:

  • You love to write compelling stories and content and can implement marketing and communications plans that meet program objectives.
  • You have superior attention to detail.
  • You have excellent interpersonal skills and the ability to work both independently and as part of a team.
  • You have solid time management skills, are organized, and can juggle multiple projects and deadlines with ease.
  • You are technologically savvy, especially in terms of digital marketing.
  • You are inquisitive, enthusiastic, and willing to learn.
Responsibilities

What you will be doing:

  • Implementing marketing and communications plans for FDI programs and initiatives.
  • Developing, writing, and producing FDI materials including sector profiles, briefing materials, success stories, social media content, trade show materials, and proposal preparation.
  • Supporting the execution of an online and traditional content strategy that incorporates all available channels, tells stories, and positions Halifax and Halifax Partnership appropriately with foreign direct investors and FDI partners.
  • Supporting lead generation and relationship building with FDI prospects.
  • Supporting the design and delivery of FDI events with prospects and partners.
  • Coordinating and managing quarterly tracking and reporting to funders and our Board of Directors.

This is a great opportunity for someone who wants to learn more about how to use marketing, communications, research, and events to build relationships and meet business goals. It will offer opportunities to write for a business audience, be creative, and contribute to the success of different teams and the organization. You will see how your efforts are helping Halifax continue to be one of the fastest growing cities in Canada.

What We Offer You:

  • A 10-month internship (May 2024 - March 31, 2025) working in a dynamic workplace with a team of experts committed to economic development strategies and initiatives that help our Halifax region, and the people in it, thrive.
  • A total compensation package that includes a competitive salary, flexible working arrangements and a hybrid workplace policy that includes two days working with your colleagues in the office and a choice of where you work for the other three days.
  • A welcoming workplace where everyone belongs. Halifax Partnership is committed to fostering a culture of belonging, grounded in the principles of equity, diversity, and inclusion. We encourage applications from all qualified candidates, especially African Nova Scotians, Indigenous peoples (especially Mi'kmaq), women, persons with a disability, racialized persons and 2SLGBTQ+ and/or gender and sexually diverse individuals.

Please submit your cover letter and resume by 5:00 p.m. on Tuesday, April 30, 2024, addressed to Krista Juurlink, Director, Marketing Communications & Strategic Initiatives.

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