Business Development Specialist

2 weeks ago

Halifax, Nova Scotia, Canada Invest Nova Scotia Full time

Invest Nova Scotia is Nova Scotia's business development agency that works to promote economic growth and community economic development in the province by enabling business, innovation, sustainability, and entrepreneurship. We are Nova Scotians supporting businesses small and large, new and new to our province.

Invest Nova Scotia's team is as innovative and energetic as the clients we serve. We are a client- and employee-centric organization and care deeply about the work we do, guided by our passion to help the companies we work with succeed.

Job Opportunity: Business Development Specialist (Term position- Immediately till July 31, 2025)

The Business Development Specialist plays a pivotal role in the lead generation and qualification process for INS' investment attraction efforts on an assigned sector basis. This role is responsible for leading the process of initiating contact with prospective companies for business expansion in Nova Scotia within the defined sectors. The Business Development Specialist conducts primary and secondary research on leads generated by the Strategy, Research and Marketing teams to determine a prospective company's business expansion intentions, potential fit with Nova Scotia, and key decision makers.

In this role, the successful candidate will:


• Undertake primary and secondary research to uncover expansion plans within prospective companies and identify potential connections and/or linkages to Nova Scotia.


• Categorize leads according to analysis of fit for business expansion in Nova Scotia.


• Utilize Salesforce and connect with relevant staff across INS to uncover past connections/efforts with identified leads.


• Identify key decision makers within prospective companies, mine, and leverage connections and/or linkages to Nova Scotia.


• Collaborate with Strategy, Research and Marketing to develop impactful content aimed at prospective companies to generate awareness and interest in Nova Scotia as a business location.


• Assemble and implement targeted digital marketing and social media initiatives aimed at prospective companies.


• Initiate INS' first contact with decision makers within prospective organizations and facilitate the introduction of relevant members of the Investment Attraction team.


• Ensure leads are effectively and thoroughly entered, tracked, and updated in Salesforce, and liaise with Investment Attraction Executives for feedback on progress with qualified leads.


• Responsible for presenting the Nova Scotia value proposition to prospective clients looking to invest and grow in the Nova Scotian business economy/environment.


• Provide support to the Corporate Office business unit at INS hosted sales events or at significant trade shows as required.


• Participate in the strategic selling 'Team NS' for large identified and targeted accounts as required.


• Support and co-host events as required.

Education/ Professional Experience:

The successful candidate will possess a bachelor's degree or 2-year diploma in Business, Science or Commerce as well as a minimum of three (3) years of direct sales or business development experience.An equivalent combination of training and experience may be considered.

Key Competencies:


• Intermediate to advanced experience using Salesforce and LinkedIn.


• Experience developing and delivering content through digital and social media channels.


• Exposure to project management software and applications.


• Microsoft Office proficiency.


• Excellent verbal and written communication skills.


• Exceptional research and analytical skills.


• Superior relationship-building and problem-solving skills


• Customer service oriented.


• Remarkable attention to detail.


• Self-motivated with ability to take initiative.


• Adaptable, flexible.


• Ability to maintain effectiveness during change and with minimal supervision.


• Ability to test out new processes and make recommendations for improvement.

If you have what it takes to join our team, we would like to hear from you. To learn more about us, please visit our website at

Invest Nova Scotia is committed to embracing diversity and fostering a workplace that is reflective of the diverse and global community in which we operate. We welcome applications from Black Nova Scotians, African Nova Scotians and other racialized people; 2SLGBTQIA+ community members, Indigenous People, veterans, immigrants, people living with disabilities and those that identify as women.If you are a member of one of the groups who reflect the diversity of Canadian society, you are encouraged to self-identify on either your cover letter or resume.

If at any point during this process, you require accommodation please let us know.

This role is based in Nova Scotia.

Closing Date: Sunday, June 02, 2024

Competition #:24-INS-030

Resumes and cover letters will be used to screen applicants for this role. Please ensure that you clearly articulate in your cover letter how your skills and attributes will serve to apply to the requirements of this position.

Please send your resume and cover letter merged as one PDF document via e-mail to The competition number must be included in the subject line.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Pre-employment screening will be conducted for final candidates, and results will be considered in the hiring process.

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