Senior Vice President, Regulatory
1 month ago
Vice President of Product - Media Research Solutions page is loaded Vice President of Product - Media Research Solutions
Apply remote type Fully Remote locations Canada (Toronto) time type Full time posted on Posted 20 Days Ago job requisition id REQ10879 We are seeking a dynamic, outcome focused Vice President of Product to lead our Media research product team. As the VP of Product, you will play a pivotal role in shaping the direction and execution of our brand lift research products during a time in the industry that gives the opportunity for this role to drive a huge impact – fast. This role will need to ensure our solutions meet the evolving needs of our clients while maintaining the highest standards of data quality, privacy and research integrity. You will be responsible for driving the product from strategy, execution to outcomes, collaborating closely with cross-functional teams to deliver exceptional solutions that provide valuable insights into campaign and brand performance.
Define and communicate a clear product vision and strategy for our brand lift and creative evaluation research solutions, aligned with company objectives, competitive landscape, and industry trends.
Lead the development and execution of a comprehensive product roadmap that prioritizes features and enhancements based on customer feedback, market research, and business goals.
Provide a feedback loop on continuous improvement and use data to feedback on success metrics & iterative change.
Work closely with sales, product marketing, legal, operations, engineering, and the research and data science team to ensure alignment on product priorities, with accountability for effective execution of the product roadmap.
Drive the development of new features and enhancements, utilizing a data-driven approach to inform decision-making and improve product performance.
Assess product market fit and ensure that our creative & media research solutions adhere to industry best practices, regulatory requirements, and quality standards.
Analyse and prioritize requirements based on business value, technical feasibility, and market demand.
Hand on Development and Sprint Planning:
Collaborate with engineering, design, and data science teams to define user stories, acceptance criteria, and sprint goals.
Participate in sprint planning, backlog grooming, and daily stand-up meetings to ensure that development efforts are aligned with product priorities.
Client Engagement and Relationship Management:
Collaborate with the sales and client success teams to identify opportunities for upselling, cross-selling, and expanding our brand lift research solutions within existing client accounts.
Market Analysis and Competitive Intelligence:
Collate competitive analysis to identify emerging trends, competitive threats, and opportunities for differentiation.
Partner with product marketing and the GTM team to help evole, inform and define product positioning, pricing strategies, and go-to-market plans.
Demonstrated experience in building Publisher partnerships and building S2S integrations and partnering cross collaboratively with data platforming, architecture of data flows and knowledge of CCPA/ GDPR / and other data privacy regulations.
Strong Time management skills & consistent record of leading teams to deliver roadmaps on time within scope
Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to both technical and non-technical audiences.
Strong analytical skills and proficiency in data analysis tools and techniques.
Passion for technology, innovation, and making a positive impact through data-driven insights.
Negotiates with client senior management and/or organizational leadership to set priorities; Effectively communicates highly complex ideas to external/internal executive leadership.
Bachelor's degree in business, marketing, engineering, or related field; MBA or advanced degree preferred.
Proven track record of success in product management, with at least [10] years of experience in developing and launching research solutions in the media measurement space.
Strong understanding of brand lift research methodologies, including survey design, research sciences, statistical analysis, and specific experience with handling, transforming weighting of data.
Experience in building data delivery functionality through API and visualisation tools, specifically related to research data.
Experience deploying tools like asana/jira in an environment with high expectations for quality, comprehensive detail and transparency on success criteria.
Experience working with enterprise clients, most specifically in the media industry and a deep understanding of their needs and challenges.
Join us in our mission to revolutionize brand lift research and empower businesses to make smarter, more informed decisions. At Dynata, we are dedicated to attracting, retaining and developing our people regardless of ethnicity, gender, identity, disability and age. Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.
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