Email Marketing Specialist

3 weeks ago

Toronto ON, Canada Indigo Full time

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

The Specialist, Email Marketing, is responsible for the day-to-day, hands-on execution of email marketing campaigns and calendars and for selecting strategic initiatives supporting company and business unit objectives. This individual understands email marketing best practices and how to apply them to executing our email campaigns and programs.

KEY PERFORMANCE METRICS

  • Manage the day-to-day and maintain a robust email marketing calendar—ensure it is up-to-date and changes are communicated to key stakeholders (creative team, production team, merchants).
  • Primary scorecard metrics: Thorough campaign tracking and analysis - email open, click, conversion rates and revenue delivered to the business.
  • Ensure creative is on brand, uses the Indigo voice and coincides with online stories & in-store stories.
  • Proactively manage the approval process, ensuring milestones and interim deadlines are met to deploy emails on time and error-free.

KEY ACCOUNTABILITIES

Functional

  • Maintain a very fluid email marketing calendar to meet the needs of the business
  • Execute email campaigns from concept brief to deployment by:
  • Develop creative briefs for email campaigns in the marketing calendar
  • Manage campaign content, stakeholder reviews and edits, ensuring milestones and interim deadlines are met to deploy emails on time
  • Perform quality assurance on all coded emails with the production team to ensure products, content, and links are correct to ensure an error-free deployment
  • Oversee email performance and reporting by:
  • Track, compile and analyze email campaign results to ensure campaigns are meeting objectives
  • Make recommendations to enhance effectiveness & improve KPIs
  • Make email campaign testing recommendations, then execute and report on results
  • Provide online promotional support by:
  • Compile and submit promotion request forms and assist in the quality assurance of email-specific promotions
  • Support the development and rollout of new email programs
  • Stay up-to-date with trends and best practices in email marketing and share this information with the marketing team.
  • Continually look for ways to optimize and make the briefing process more efficient.
  • Responsible for the development, creation and execution of online in-packs, including being the main point of contact in all offline communications with the DC
  • Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes.
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them.

People

  • Collaborate with others to drive flexible and iterative solutions quickly and easily.
  • Share technical knowledge with others and seek to learn from those more knowledgeable than yourself.
  • Help others see the impacts of their efforts and proactively engage other functions to get input.
  • Encourage others to freely share their point of view and be open to feedback.

Cultural

  • Model Indigo’s beliefs and convey a positive image in everything you do
  • Celebrate the diversity of thought and have an open mindset
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
  • Embrace, champion, and influence change through your team and/or the organization

SCOPE

Reports to: Senior Manager, Email Marketing

KEY RELATIONSHIPS

Internal:

  • Email marketing team
  • Indigo creative studio
  • Online merchandising team
  • Loyalty team
  • Category managers in various departments
  • Data Science team
  • Events team

Qualifications

Work Experience / Education / Certifications

  • Bachelor’s degree or college diploma in preferably marketing, communications or business
  • Minimum of 3+ years of experience in marketing
  • 2+ years’ experience in email marketing campaign management
  • Experience in a B2C fast-paced retail / e-commerce environment
  • Experience with project management systems like Trello and proficiency in Microsoft Suite

Competencies / Skills / Attributes

  • Strong command and understanding of email marketing KPIs, metrics and technology
  • Very detail-oriented with strong analytical, planning and time-management/organizational skills.
  • Ability to work in a very fast-paced environment.
  • Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
  • Strong communication skills – dealing with stakeholders daily

Additional information

At Indigo, we are committed to our communities, customers, and each other; together, we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer that highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require accommodation during the recruitment process.

WELCOME HOME

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