Sr. Category Development Manager

3 weeks ago


Montréal QC, Canada Red Bull Gruppe Full time

Category Development at Red Bull is the retail-facing arm of the broader Insights & Category Development team. The Senior Category Development Manager - Impulse will inspire a team to identify Energy Drink growth opportunities, formulate plans to capture opportunities at key retailers and be seen by key retailers as category thought partners - within Energy Drinks and across non-alcoholic beverages.

Leadership across Convenience and Gas National and Regional Accounts – all key growth drivers for Red Bull. Where possible, the Senior Category Development Manager will wire with appropriate levels at these retailers to elevate Energy Drink opportunities and will work alongside the Red Bull sales team to drive key Red Bull sales priorities.

Throughout the internal sales planning process, the Senior Category Development Manager will also provide key input to guide sales strategies, create content for key selling stories and provide ongoing measurement to inform new opportunities.

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