Market Sales Leader

About Us As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

Hiring Requirements: The Market Sales Leader (MSL) delivers store-level sales execution excellence — combining customer influence, disciplined selling, perfect Store execution, and call-cycle management. As the day-to-day trusted advisor for store-level decision makers, MSL converts distribution, space, display, and execution opportunities into sustainable volume growth across every retail channel.

The role allocates the vast majority of time (~90%) to high-value selling activities, following a structured Presell–Sell–Postsell operating model on every visit and eliminating non-value-added tasks to maximize in-store execution. The MSL covers both DSD and warehouse (WHS) portfolios and increases time in market to expand store coverage.

Key Responsibilities:

Customer Relationships & Selling

• Build customer relationships that unlock selling opportunities through incremental sales, displays, and distribution gains across all retail channels.
• Leverage established dashboards and other resources to identify selling opportunities and set clear objectives prior to every customer visit.

In-Store Execution

• Execute LTO, innovation, and other program priorities following the Display Pre-Sell, Sell, and Post-Sell operating model on every visit.
• Deliver Perfect Store standards — planograms, shelving, displays, freshness, availability, and program compliance — including support for warehouse-distributed products.

Territory & Call-Cycle Management

• Prioritize territory and planning tools using customer potential, data, and commercial priorities to execute the prescribed call cycle consistently across assigned accounts.
• Data & Continuous Improvement
• Maintain accurate real time store information and execution data in Encompass, using KPI results to identify and correct gaps.

Experience & Education:

• Preferred post-secondary education and related experience
• 1-3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environment
• Demonstrated people and business growth results
• Developed effective sales management accountability system
• Built commitment and teamwork while maintaining a creative and positive work environment
• Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel
• Requirements:
  • Frequent Walking
  • May require lifting up to 25 pounds

The annual salary range for applicants is: $60,000 - $80,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.

Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.

Innovation : Be part of a company that constantly innovates in the food ind