Senior Lifecycle Marketing Manager at Relay
2 days ago
Toronto ON, Toronto Census Division, ON; Ontario, Canada
Relay
Full-time
Free with email or Google
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Take charge as the Senior Lifecycle Marketing Manager at Relay, leading strategies to convert self-serve signups into registered users. Optimize customer acquisition journeys to enhance engagement.
As a key player in lifecycle marketing, you will drive the strategy for customer acquisition programs and ensure a seamless transition from lead to registration. This position requires strong collaboration with various teams, including Marketing Ops and Sales, to create impactful journeys that prioritize customer experience. You'll leverage your expertise in testing and data analysis to refine strategies and achieve measurable results.
Own lifecycle strategy for new customer acquisition
• Implement and analyze A/B tests with clear metrics
• Work cross-functionally to improve lifecycle marketing effectiveness
• Document processes and maintain program quality standards 4-6 years in lifecycle or growth marketing experience
• Skilled in marketing-automation tools like HubSpot
• Harness your skills to shape the future of Relay’s customer journey and drive impactful marketing initiatives. #
• Implement and analyze A/B tests with clear metrics
• Work cross-functionally to improve lifecycle marketing effectiveness
• Document processes and maintain program quality standards 4-6 years in lifecycle or growth marketing experience
• Skilled in marketing-automation tools like HubSpot
• Harness your skills to shape the future of Relay’s customer journey and drive impactful marketing initiatives. #