Paid Media Specialist
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Acorn Strategy is a Shopify Plus Partner agency dedicated to scaling Shopify merchants through data-driven and high-impact online advertising. Being part of the exclusive Shopify Plus Partner program means we are trusted by Shopify to deliver advanced solutions for fast-growing brands. Our expertise in e-commerce, particularly within the Shopify ecosystem, enables us to craft performance-driven strategies that maximize growth and profitability for our clients.
As we continue to expand, we are seeking a Mid-Level Meta Media Buyer to work closely under our Senior Strategist. This role is focused on day-to-day campaign execution, optimizations, and reporting while supporting larger strategy initiatives. You’ll gain exposure to managing meaningful budgets and contribute directly to the growth of e-commerce brands powered by Shopify.
Key Responsibilities
Campaign Execution & Optimization
- Launch and manage Facebook & Instagram ad campaigns for Shopify-based e-commerce brands.
- Implement day-to-day optimizations: swapping creatives, refining audiences, and adjusting bids.
- Monitor pacing, CTR, CPA, ROAS, and escalate performance issues to the Senior Strategist when needed.
- Run A/B tests (audience, creative, placements) and document learnings for strategic refinement.
- Partner with the Senior Strategist on campaign structures, reporting, and testing roadmaps.
- Contribute to performance reports, ensuring insights are clear and actionable.
Growth & Development
- Stay up-to-date with Meta Ads Manager best practices and platform changes.
- Work within frameworks provided by the Senior Strategist to understand TOF/MOF/BOF funnel strategy.
- Build toward managing larger accounts over time with mentorship and training.
Requirements
- 2+ years hands-on experience managing Meta ad campaigns (Facebook & Instagram).
- Strong knowledge of campaign setup, audience targeting, and optimization best practices.
- Familiarity with Shopify merchants or e-commerce brands (preferred).
- Comfortable analyzing key performance metrics (ROAS, CTR, CPA).
- Solid understanding of Meta Business Manager and Ads Manager.
- Highly detail-oriented with excellent time management and organization skills.
- Strong communicator able to collaborate within a remote team environment.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing, Public Relations, and Writing/Editing
Industries
- Marketing Services
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