Growth Manager

3 weeks ago


Montréal QC, Canada WeightCare Full time

About Us: We are a leading provider of weight loss subscriptions in the digital health space, committed to helping our members achieve their health goals through personalized programs and support. Our mission is to provide exceptional service and guidance to every individual on their journey towards a healthier lifestyle. With a focus on digital health solutions, we leverage cutting-edge technology to deliver impactful results and empower our users to take control of their well-being.
Role Overview: We are seeking a dynamic and experienced Head of Growth Marketing to spearhead our user acquisition, activation, and engagement strategies, driving overall growth and market presence. Strategically design and iterate consumer funnels, including creative assets and landing pages, while continuously monitoring and optimizing performance.
Ecommerce Management: Oversee backend CMS management, collaborating with development and design teams to launch new initiatives such as landing pages and product launches.
Conversion Rate Optimization (CRO): Identify and capitalize on optimization opportunities across the website and user flow, working closely with product and engineering teams.
Email/SMS Marketing/CRM: Develop and execute robust email marketing strategies, including content creation, segmentation, and A/B testing.
Performance Marketing: Collaborate with the performance marketing team to develop and execute campaign strategies, manage day-to-day operations, and drive overall campaign success.
Meta and Google Ads Management: Utilize expertise in Meta (formerly Facebook) and Google Ads platforms to launch, manage, and optimize campaigns, maximizing ROI and user acquisition.
Data Analytics : Construct and interpret comprehensive dashboards, ensuring accurate data analysis and collaborating with operations for capacity planning.
Ability to strategize at both macro and micro levels, transitioning seamlessly between high-level planning and tactical execution.
Motivated by the opportunity to lead marketing efforts within a startup environment and make a significant impact on company growth.
Opportunity to shape the growth trajectory of a dynamic startup
Room for professional growth and development
Employment type Employment type Full-time
Media Acquisition Marketing and E-Commerce Lead Chef, Achats, Bijoux & Horlogerie de marque/ Buying Manager for Timepieces & Jewelry Brands We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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