Head of Growth

3 weeks ago

Montréal QC, Canada WeightCare Full time

4 days ago Be among the first 25 applicants

About Us: We are a leading provider of weight loss subscriptions in the digital health space, committed to helping our members achieve their health goals through personalized programs and support. Our mission is to provide exceptional service and guidance to every individual on their journey towards a healthier lifestyle. With a focus on digital health solutions, we leverage cutting-edge technology to deliver impactful results and empower our users to take control of their well-being.

Role Overview: We are seeking a dynamic and experienced Head of Growth Marketing to spearhead our user acquisition, activation, and engagement strategies, driving overall growth and market presence. This pivotal role demands a blend of strategic vision, hands-on execution, and robust analytical acumen. Collaborating closely with company founders, you will ensure alignment with our overarching vision and objectives, supported by a diverse team. The ideal candidate thrives in a fast-paced environment, embodying a 'roll up your sleeves' mentality to achieve results.

Key Responsibilities:

  • Growth Hacking : Devise and implement innovative growth strategies, encompassing referral programs, pricing mechanics, and opt-in initiatives.
  • Funnel Optimization : Strategically design and iterate consumer funnels, including creative assets and landing pages, while continuously monitoring and optimizing performance.
  • Ecommerce Management: Oversee backend CMS management, collaborating with development and design teams to launch new initiatives such as landing pages and product launches.
  • Conversion Rate Optimization (CRO): Identify and capitalize on optimization opportunities across the website and user flow, working closely with product and engineering teams.
  • Email/SMS Marketing/CRM: Develop and execute robust email marketing strategies, including content creation, segmentation, and A/B testing.
  • Performance Marketing: Collaborate with the performance marketing team to develop and execute campaign strategies, manage day-to-day operations, and drive overall campaign success.
  • Meta and Google Ads Management: Utilize expertise in Meta (formerly Facebook) and Google Ads platforms to launch, manage, and optimize campaigns, maximizing ROI and user acquisition.
  • Data Analytics : Construct and interpret comprehensive dashboards, ensuring accurate data analysis and collaborating with operations for capacity planning.
  • Growth Ops/Systems: Implement and optimize tools and systems to facilitate scalable growth initiatives.

Qualifications:

  • 4+ years of demonstrated experience in growth marketing or related roles, with a strong emphasis on B2C environments.
  • Proven track record of managing marketing budgets exceeding $50K monthly.
  • Experience with Meta and Google Ads platforms, including campaign setup, management, and optimization.
  • Entrepreneurial mindset with a proactive, growth-oriented approach.
  • Ability to strategize at both macro and micro levels, transitioning seamlessly between high-level planning and tactical execution.
  • Motivated by the opportunity to lead marketing efforts within a startup environment and make a significant impact on company growth.

What We Offer:

  • Paid time off
  • Opportunity to shape the growth trajectory of a dynamic startup
  • Collaborative and innovative work culture
  • Room for professional growth and development
Seniority level
  • Seniority level Director
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Hospitals and Health Care

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