Product Marketing and Strategies Specialist PPG

Product Marketing and Strategies Specialist - Hybrid
Are you excited about launching innovative products and seeing them succeed in the market?
Are you passionate about photography and eager to influence how camera users engage with print?
Do you enjoy transforming strategic ideas into actionable marketing programs that produce results?
The Product Marketing and Strategies Specialist will report to the Senior Manager of Product Marketing and Strategies. This position is responsible for managing launch schedules and planning and executing new product introduction activities. Leading research on local camera and printer usage, turn insights into actionable programs, and drive cross-functional execution to grow print volume and customer retention.
Owning program performance by defining KPIs, building dashboards, reviewing results monthly, analyzing sales impact and making improvements to boost ROI and conversion.
Planning and executing product launch marketing across social, email, and community channels; managing content calendars, coordinating creative assets, and tracking performance to boost engagement and conversion.
Creating training materials and presentations, and leading internal meetings to prepare teams for upcoming product launches.
Adapting and localizing content developed by Canon Inc. and Canon USA for use in Canadian marketing channels.
Executing short-term product launches by managing the launch calendar, leading weekly readiness reviews, resolving blockers, and reporting progress and risks to leadership.
Refreshing showroom equipment and content by updating displays with new products and creating engaging materials that boost in-showroom interaction and demo conversion.
Post-Secondary education in Business or Marketing
Minimum of 3 years of experience of product marketing
Strong analytical skills to apply data-driven insights and creative strategies to develop business growth opportunities
Intermediate project and process management skills to support cross-functional initiatives
Strong Excel skills, including pivot tables and basic formulas like VLOOKUP and PowerPoint to create clear impactful presentations
You will be in the office Mondays, Wednesdays, and Thursdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools
Comprehensive health coverage plan that includes medical, dental and vision
Life insurance, disability and wellness programs
Vacation, Paid Personal Time and Sick days
Free coffee and snacks
On-site cafeteria and outdoor patio
Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
Community involvement
Canon has been at the forefront of digital imaging innovation for more than 80 years. Since 1973, Canon Canada has been the leading provider of consumer, business and professional digital imaging solutions to Canadians.
Canon's corporate philosophy is Kyosei: all people, regardless of race, religion or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada's best employers for diversity.
We are committed to environmental sustainability and have established programs that support our Kyosei philosophy and Environmental Charter. Since 2019, Canon Canada has been named one of Canada's Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awareness.
comprehensive health and wellness benefits, learning and development opportunities, recognition programs and other perks
. We want your career with us to be a journey, and we provide the tools to help you contribute and succeed from Day 1.
As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating the diversity in our workforce.