Head of Brand and Content Marketing

3 weeks ago

Nova Scotia, Canada Royal Academy Of Dance Full time

Do you have experience with a range of marketing tools, both offline and online? The RSC are looking for a Marketing Officer to support and implement a broad programme of marketing activity relating to our Creative Learning and Engagement department and Membership activity. This role will also provide some more general support to the Marketing Department, work collaboratively with our other Marketing Officers and, more widely, with staff across the organisation.
Reporting to the Marketing Manager (Learning and Membership), some of the main activities and responsibilities include (see the job description and person specification for the comprehensive list):
Develop and implement marketing strategies which retain, increase, and diversify our membership base.
Develop and implement marketing strategies which increase and diversify audiences for our Creative Learning and Engagement activity in Stratford-upon-Avon and on tour.
Develop marketing campaigns to achieve the aims and targets set within our Audience and strategic plans.
Create marketing materials, including emails, print, website, and advertising.
Develop content for activity, including images and video.
To content manage pages on RSC website and liaise with the RSC Content Manager to create new content as appropriate.
To develop and monitor social media and digital campaign plans, working closely with our agencies and the Social Media Manager.
Produce, analyse, and report on sales data for Creative Learning and Engagement and Membership activities.
2-3 years' experience working in marketing as part of a team
~ The ability to use a range of marketing tools, both offline and online
~ Good working knowledge of Microsoft Office and CRM systems to create campaigns

this role covers a broad range of work which will give the post holder the opportunity to be involved and exposed to many aspects of marketing. This opportunity is offered as a full time, permanent contract, based in the RSC's offices in Stratford-upon-Avon, the working hours are Monday to Friday with some evening and weekend working required. The RSC has a commitment to supporting flexible working arrangements, which can include regular remote working in a hybrid way or working hours to suit your needs, although a level of attendance in the office each week is expected.
Access and Inclusion
All applications should be made online using the RSC website .
The role closes at midnight on 12 May 24, first interviews will take place week commencing 20 May 24.
The RSC strives for excellence, and values integrity, inclusion, ambition, and innovation. We place great importance upon developing a diverse, highly motivated, and energised workforce to help achieve our priorities.

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