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Test Automation Specialist

4 months ago

Montréal QC, Canada Bombardier Recreational Products Inc. Full time

We are looking for a Global CRM Specialist, who will be a key actor in the digital transformation and lead end-to-end digital projects with a focus on customer experience. Working alongside the CRM and brand marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road, Can-Am On-Road, Marine group), you will:
Participate and lead various projects.
Work closely with different teams to execute and align vision with brand strategies.
Play a key role in lead acquisition to maintain a healthy database.
Build and optimize the consumer journey through personalized touchpoints and content.
Foresee and share best practices to bring innovation and increase programme performance.
Working alongside your team members and partners, you will execute marketing automation processes that will support brands to:
Ensure quality control for CRM campaigns and make sure they are delivered on time.
Standardize acquisition processes throughout brands and regions.
Help align internal and external teams on priorities and roadmaps.
A/B Testing global campaigns.
Responsible for day-to-day operations of the CRM tools.
Elevate marketing competencies through an active and informed global marketing community.
Participate in workshops and training aligned with the vision.
Support initiatives to develop and propel a unique and engaging CRM culture globally.
YOU WILL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
A bachelor’s degree in marketing or a related field.
At least 3 years of experience in customer relationship management or e-commerce.
Experience in marketing automation (email, SMS, or other channels).
Knowledge of Adobe campaign solution or Salesforce required.
Accustomed to HTML and JavaScript.
Fluent in both written and spoken English and French.
The ability to lead medium-scale projects.
ACKNOWLEDGING THE POWER OF DIVERSITY
Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. 
Let’s start with a strong foundation — You want it, we have it:
Pension plan: we want to make sure you’ll enjoy retirement; Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you. 
Summer schedule: time flies at BRP, so we hit pause to enjoy it.
Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination;