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Sr. Marketing Manager

4 months ago

Toronto ON, Canada CEO.CA 🔺 Full time

ABOUT THE COMPANY CEO.CA Technologies Ltd. ( is a subsidiary of EarthLabs Inc. (TSXV: SPOT | OTCQX: SPOFF | FSE: 8EK0) ( We pride ourselves on being a leading media platform, serving as the go-to destination for industry professionals, investors, and enthusiasts to seeking up-to-date information and engaging expert perspectives on market trends, investments, and economic developments. With a community of 12.5 million and growing, we are excited to expand our team and are currently seeking an experienced and dynamic Sr. Marketing Manager to join us. ABOUT THE ROLE As the Sr. Marketing Manager, you will play a pivotal role in overseeing and executing comprehensive marketing strategies to drive growth and enhance our brand presence. The ideal candidate is a strategic thinker with a hands-on approach, eager to roll up their sleeves and make a significant impact. This a full-time, permanent position with a hybrid work model, working four days from our Toronto, Ontario office. WE WILL TRUST YOU TO… (KEY RESPONSIBILITIES) Develop and lead the execution of integrated marketing strategies to drive user acquisition, engagement, and retention across various channels (digital, social media, content, events, etc.).Oversee and manage marketing programs, ensuring alignment with business goals and delivering measurable results.Expand CEO.CA's social media presence, creating and implementing strategies to grow our following and engagement on platforms such as Twitter, LinkedIn, Facebook, and Instagram.Collaborate with internal stakeholders to define and articulate CEO.CA's value proposition and product differentiators. Ideate, test, and iterate new growth strategies, optimizing performance through data-driven insights.Lead the development and optimization of omnichannel nurture programs to deepen customer engagement throughout their lifecycle.Write and edit compelling marketing copy, ensuring messaging consistency across all channels.Implement and manage marketing automation workflows to generate and nurture leads, accelerating opportunities through the funnel.Conduct A/B tests and analyze website conversion metrics to continually improve user experience and campaign effectiveness.Monitor, analyze, and report on marketing performance, providing actionable insights to the leadership team.Undertake additional ad hoc assignments and duties as assigned. YOU WILL NEED TO BE/BRING… (QUALIFICATIONS) 5+ years of experience in a senior marketing role, with a proven track record of managing and executing successful marketing campaigns.Strong expertise in digital marketing, including SEO, SEM, social media, content marketing, and email marketing.Experience in growing and managing social media channels, driving engagement and user growth.Experience with web analytics tools (Google Analytics, Adobe Analytics) and A/B testing platforms (Optimizely, Google Optimize, VWO).Excellent written and verbal communication skills, with a keen eye for detail and a knack for crafting persuasive marketing copy.Ability to think strategically while executing tactically, with a proactive and results-oriented mindset.Proficient knowledge of capital markets, venture investing, or the mining industry is a plus.Experience in a high-growth B2C SaaS company preferred. Join CEO.CA and be part of a fast-paced, innovative environment where your contributions will drive our success. If you are passionate about marketing, capital markets, and making a tangible impact, we would love to hear from you. Don’t Meet Every Qualifications? We take potential into consideration. If you don’t possess this exact experience but believe you have the necessary qualities, be sure to give us more insight through your application. Additionally, please provide additional insights in your application. Please note, applicant must be eligible to work in Canada to be considered for this position. We appreciate the interest of all applicants, but only those selected for an interview will be contacted. We kindly request no phone calls. Thank you for your understanding. ********** Our Commitment to Diversity and Inclusion. CEO.CA Technologies Ltd. fosters a positive, equitable and progressive workforce. We are an equal opportunity employer, committed to an inclusive and diverse workplace. We welcome applications from individuals with diverse backgrounds, identities, and cultures. Accommodations for applicants with disabilities will be provided throughout the hiring process. We will work with applicants requesting accommodation at any stage of this process. If you require any accommodation during the application and hiring process, please contact kimberly@earthlabs.com.