Telecommute Pay Per Click Specialist

Employment Type: Permanent Full-Time At 123Dentist, we are building one of Canada’s leading dental support organizations, backing a growing network of more than 475 practices with data-driven marketing, operational excellence, and a patient-first approach. With over 7,000 team members nationwide, our Digital Marketing team plays a critical role in driving patient acquisition and growth across every market we serve. As PPC Analyst, you will be the cornerstone of paid digital performance across the 123Dentist network. Working closely with Regional Marketing Managers and reporting to the Director, Digital Marketing, you will own the planning, execution, and ongoing optimization of paid advertising campaigns for both 123 Corporate and Legacy clinics across Canada. You will manage Google and Meta ad accounts, conduct keyword research, perform audience targeting, and use data to continuously improve campaign performance and ROI. You will also collaborate with internal teams and external agencies, helping to guide and elevate the quality of paid media work across the network. We are a data‑driven organization, and this role is central to that. If you are a curious, self‑starting paid media professional who loves digging into performance data and turning insights into action, this role is built for you. Own the creation, maintenance, and ongoing health of Google Ads and Meta Ads accounts across the 123Dentist network Conduct in-depth keyword research, ad grouping, audience targeting, and account setup for new and existing campaigns Perform ongoing campaign optimization including audience expansion, bid management, and data modelling to maximize effectiveness and ROI Proactively monitor campaign results, analyze key metrics, and make strategic recommendations to improve performance Set up tracking and reporting frameworks to analyze website analytics, PPC initiatives, and campaign outcomes, including third-party aggregating reporting tools Provide PPC input on clinic reports and campaign forecasting Degree in Business, Marketing, or a relevant field, or equivalent industry experience ~2 or more years of experience managing paid campaigns across the Meta Ads Network ~ Solid understanding of performance marketing, conversion, and online customer acquisition for brick‑and‑mortgage businesses Strong analytical skills, including proficiency with Google Analytics (GA4), and the ability to translate complex data into clear, actionable insights Hands‑on experience with Google Ads, Google Tag Manager, Facebook Business Manager, HubSpot, and CallRail Experience with Looker Studio, Airtable, Asana, Notion, HotJar, or Mailchimp is an asset Strong written and verbal communication skills in both English and French. Adaptable and comfortable in a fast‑paced, dynamic marketing environment Curious, open‑minded, and genuinely passionate about digital marketing and continuous improvement Manage paid media at real scale across one of Canada’s largest dental networks Work in a data‑driven team that values insight, experimentation, and continuous improvement Collaborate with Regional Marketing Managers and agency partners across the country Be part of a growing national marketing team with real room to develop your career Accommodations are available on request for candidates taking part in all aspects of the selection process. #