Senior Content Marketer

3 weeks ago

Vancouver BC, Canada Synergy HR Consulting Full time

Senior Content Marketer

An exciting opportunity to make a difference in people’s lives……

On behalf of our client, Synergy HR is seeking a dynamic and experienced Senior Content Marketer to spearhead our content strategy and tell our client’s story vividly and consistently across marketing channels. This role requires a blend of creativity, strategic insight, and leadership to develop impactful marketing campaigns, manage a diverse team of creative professionals, and uphold brand consistency. As the steward of our client’s brand voice and visual identity, the Senior Content Marketer will play a crucial role in shaping their narrative and deepening their relationships with key audiences, including healthcare professionals and consumers.

Responsibilities

  • Develop and maintain a holistic content strategy for our client and associated brands
  • Develop quarterly campaign plans and maintain the rolling campaign calenda
  • In partnership with senior leadership and design team (internal & external), maintain brand guideline documents and ensure those documents meet the needs of internal and external stakeholders
  • Ensure our client’s branding is expressed consistently and effectively across all marketing channels
  • Write clear, accurate, and impactful copy for all marketing campaigns and materials, including digital ads, emails, organic social media postings, medical event collateral, etc.
  • Provide hands-on creative direction on all marketing assets, including brief development and creative review
  • Manage production of photo shoots, videos, podcasts, and radio ads by contractors and/or external agencies
  • Develop and maintain presentations, faxes, handouts, and other collateral to nurture and augment our client’s relationships with external stakeholders
  • Manage and oversee a design team made up of internal full-time employees and external contractors
  • Manage external agencies responsible for video production and photography

Requirements

  • Bachelor's degree in marketing, communications, journalism, or equivalent experience
  • Minimum 5 years of experience in content marketing, brand management, or a related field, with a proven track record of developing and implementing successful content strategies across multiple channels
  • Minimum 2 years copywriting experience
  • Experience managing internal and external creative teams, including graphic designers, copywriters, photographers, and videographers
  • Proven track record of driving brand consistency across multiple marketing channels and campaigns
  • Strong portfolio of written and visual content, including digital ads, email campaigns, social media content, and other marketing collateral
  • Prior experience creating content in the healthcare sector would be an asset

Skills

  • Exceptional writing and editing skills
  • Proven ability to think both strategically and creatively
  • Impeccable eye for design and experience providing creative guidance to designers
  • Strong leadership and communication skills, capable of managing diverse teams and working effectively with stakeholders at all levels of the organization
  • Excellent project management skills, with experience overseeing the production of marketing assets, from initial briefing through to delivery
  • Proficiency with content management systems (CMS), email marketing platforms, social media platforms, and analytics tools
  • Knowledge of SEO principles and best practices, to ensure content is optimized for search engines and audience engagement
  • Ability to analyze performance metrics and adjust content strategies based on data insights

About our client: As a leader in their sector of the healthcare industry, our client is passionate about helping their customers manage chronic and acute conditions to live healthier, happier lives. More information to follow.

About Synergy: Synergy HR Consulting is Human Resource Management and Recruitment firm – providing a broad range of HR & Recruitment services to a variety of businesses in all industries in Western Canada. We work collaboratively with our clients to ensure we understand their core business, building teams that are engaged, empowered and accountable. Our meaningful, long-term relationships with our clients make us an industry leader in providing exceptional HR and Recruitment support.

If you feel you are qualified for this role, please submit your resume through Indeed.ca

Only candidates who are most qualified for the position will be contacted.

Job Types: Full-time, Permanent

Pay: From $65,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • On-site parking

Schedule:

  • Monday to Friday

Application question(s):

  • Is your degree in marketing, communications, journalism?

Education:

  • Bachelor's Degree (preferred)

Experience:

  • content marketing and brand management: 5 years (preferred)
  • managing graphic designers, copywriters: 2 years (preferred)
  • copywriting: 2 years (preferred)

Location:

  • Vancouver, BC (required)

Work Location: In person

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