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Senior Digital Analytics Manager

4 weeks ago

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About the job

Please note that this position is also open to candidates within Toronto, ON area

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, Touché, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

TRKKN is a division of Omnicom Media Group. TRKKN is a full service provider for the Google Marketing Platform and Google Cloud with an interdisciplinary team of experts from the fields of Digital Analytics, Conversion Optimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering and Tech & Data Strategy.

Team Overview

As a catalyst for innovative digital marketing ideas, what excites us at TRKKN is using a data-driven approach to take our client’s business to the next level.

Working at TRKKN means that you'll be part of an inspiring, energetic, and international team in a fast-growing tech environment. We offer the ideal workplace for anyone who wants to grow, and learn, and has a strong desire to solve complex business challenges.

Being on the bleeding edge of marketing technology and innovation means you will have an unparalleled opportunity for learning and personal and professional growth. There's never a dull moment here.

Day to Day Responsibilities

As a member of the Digital Analytics Team, you’ll be responsible for the consultation, design, and delivery of Google Analytics implementations and our clients' ongoing innovation and success. The role of the Senior Digital Analytics Manager is to understand their client’s business needs, tracking requirements, and integration opportunities throughout the implementation process from kickoff to post-launch.

  • Maintain an expert-level understanding of the current and future solutions across GMP including Google Analytics, Google Tag Manager (client-side), Data Studio (Looker)
  • Independently carry out digital analytics projects and support customers throughout the entire process (consulting, implementation, QA, support, workshops/training, analysis, etc.).
  • Lead/manage the design and implementation of complex tracking setups and custom feature integrations.
  • Drive innovation for new features and technologies.
  • Collaborate with the Google Marketing Platform and Google Product teams, including product feedback, innovation, and invites to early beta features.
  • Collaborate with cross-functional teams, including marketing, product, and IT, to ensure seamless integrations and optimize digital performance.
  • Develop and execute strategies for effective 1st party data collection and implementation directly from on-site interactions
  • Ensure compliance with privacy regulations while implementing 1st party data as well as general tracking methods
  • Conducting website assessments for measurement, server-side needs, and compliance optimization for ethical and legal tracking practices
  • Managing technical projects with little oversight
  • Identifying client opportunities to be included in Alphas and Betas

Technical Requirements

  • 7+ years of experience in digital analytics
  • Diverse and demonstrable experience in the field of Digital Analytics
  • Excellent knowledge of the use and implementation of digital analytics tools (e.g. Google Analytics, Google Tag Manager, and Looker Studio (formerly Data Studio, etc.), and GMP media platforms
  • Understanding of data privacy regulations and best practices for securing 1st party data.
  • Holistically understanding of of 1st and 3rd party cookie- how it affects technologies .. etc.
  • GA4 API knowledge and capability understanding
  • Understanding the flow of data from the web to the server side and being able to communicate about the implementation.
  • Intermediate JavaScript for GTM

Soft Skills Requirements / Other

  • Strong communication skills both internally and externally to collaborate with development teams on technical implementations.
  • High aptitude for learning new things and finding solutions to technical challenges
  • Organizational wizardry and solid project management skills
  • Inquisitive and passionate about analytics and measurement
  • Actively seeks out insights on industry trends and technical aspects
  • Approachable and objective with a positive attitude
  • Balances self-sufficiency with the ability to ask questions when needed
  • Client-facing experience and clear and concise presentation skills
  • Willingness to travel as required
  • Strong mentorship capabilities

Nice to Haves

  • Degree in a quantitative field including Economics, Finance, Analytics, or Engineering is preferred.
  • GAIQ certificate preferred.
  • Non Google tag manager experience (Adobe / Tealium).
  • Python, Sandbox JS APIs, or other coding language experience (including AppScript)
  • Selling products and services.
  • Exposure in creating custom templates in ssGTM and client-side GTM.
  • Knowledge of any adjacent technologies/platform including other analytics platforms, SDK, CDP, DMP, BQ and CMP

Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.