Content Creation

Make-A-Wish Canada is looking for a Content Creation & Management Specialist, responsible for crafting engaging visual content in various formats that’s tailored to different target audiences across multiple channels, aligning story arc messaging from our Brand Case for Support.

"The best prescription I've ever given is a wish."
-Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish Canada

WHAT IS YOUR BIGGEST WISH?
Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you

Make-A-Wish Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

“It’s been wonderful to have this wish to look forward to… It’s wonderful to see [Rowan] with something that brings him pure joy after all he’s been through and missed out on”
–Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.

MISSION, VISION AND VALUES
Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child.
Our values are Child-Focused, Integrity, Impact, Innovation, and Community.

WHAT’S IN IT FOR YOU?

• Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
• A collaborative team environment where you feel valued and inspired
• An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation, RRSP, & Wish paid hours
• Annual vacation starting at three weeks & additional paid leaves
• Work/life balance and flexibility
• Hybrid working environment
• Employee Wellness Program
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more

Make-A-Wish Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day

WHERE YOU COME IN
We are looking for a Content Creation & Management Specialist to join our team at Make-A-Wish Canada. Reporting to the Sr Manager of Influence & Engagement, the specialist is responsible for crafting engaging visual content in various formats that’s tailored to different target audiences across multiple channels, aligning story arc messaging from our Brand Case for Support. This role will play a crucial part in enhancing the organization's brand identity and effectively communicating our message through compelling visuals and storytelling. Additionally, the Content Specialist will support the establishment and curation of a comprehensive content library, ensuring easy access and use for all teams within the organization.

This role can be based out of any Make-A-Wish Canada office and is a full-time, permanent, hybrid position.

WHAT YOU WILL DO

Strategic Visual Content Development – Approx 60% of time:

• Develop storyboards and oversee the filming and editing of video and still content to showcase the transformative impact of wishes. Content may include wish children, wish families, volunteers, Board members, medical teams, local events, wish-granting activities, etc., aimed at enhancing awareness for key moments such as the Impact Report, anniversaries and milestone occasions, etc.
• Customize content in terms of format and length to suit different platforms, including social media, websites, email campaigns, development materials, and media relations. Tailor storytelling and tone to resonate with diverse target audiences, such as mass audiences, major donors, legacy donors, fundraisers, Board members, and volunteers.
• Collaborate closely with internal teams to outline and map content needs and objectives effectively. Coordinate efforts to enhance synergy and alignment across various communication channels.
• Develop detailed briefs and comprehensive guidelines for internal teams to ensure thorough content capturing. Additionally, organize bi-annual upskilling sessions tailored to enhance teams' content collection abilities.
• Continuously monitor industry trends and best practices in visual storytelling, strategically adapting our content approach for ongoing improvement. Incorporate innovative techniques and insights to maintain relevance and engagement with target audiences.

Strategic Content Management and Coordination – Approx 40% of time:

• Establish and maintain a centralized content library accessible to all departments within the organization. This ensures streamlined collaboration and resource sharing.
• Organize content systematically by type, year, target audience demographics, and geographical location for enhanced discoverability and relevance.
• Implement a tagging system for easy content retrieval and categorization, optimizing workflow productivity.
• Explore and identify new content management tools to improve content organization.
• Other duties, as assigned.

WHAT YOU BRING

• Bachelor's degree in Communications, Marketing, Visual Arts, or a related field, or an equivalent combination of education, training and experience.
• 2-5 years of proven experience in content management and content creation /production/photography, with a strong portfolio showcasing creative work.
• Exceptional writing and storytelling skills, capable of engaging a diverse audience and aligning with brand voice and messaging.
• Understanding of SEO principles and best practices is an asset.
• Bilingualism (French & English) is an asset.
• Attention to detail and strong organizational skills to manage multiple projects and deadlines effectively.
• Strong communication and collaboration skills, with the ability to work effectively and cross-functionally in a team environment.
• Excellent understanding of social media platforms and their respective content requirements.
• Ability to travel frequently within Canada.
• Ability to communicate both written and orally in English; French is an asset.
• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid working environment: 2 days in-office per week, 3 days remote, with occasional requirements to work outside of regular office hours.
• Occasional day/overnight travel (every 6 weeks or so) to attend fundraising events, wish reveals, and hospital visits to capture content.

Physical/Mental Effort

• Potential emotional situations in interactions with wish recipients and families facing life threatening conditions or illnesses, in palliative care, and end-of-life stages.
• Extended periods of standing when attending in-person events.

Our Commitment to IDEA
Make-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.

How to apply
If everything you’ve read so far sounds like you, we encourage you to apply now The deadline to apply is June 9th, 2024 at 11:59pm ET.

Make-A-Wish Canada provides equal opportunity in employment and encourages applications from all qualified candidates. Reasonable accommodations due to disability are available on request at any stage of the hiring process.

Recruitment process
Our recruitment process is swift in pace. Once applications are reviewed, we will contact our shortlisted candidates. Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.
We would like to thank all applicants for their interest in working with us

ABOUT MAKE-A-WISH CANADA
Since 1983, Make-A-Wish Canada has granted over 38,500 wishes across the country, over 1000 last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.

JOIN OUR ONLINE COMMUNITY
For more information on how you can support Make-A-Wish Canada or get involved please visit our website at makeawish.ca .

 

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