Head of brand content, communication and media h/f

4 weeks ago

Ajax ON, Canada Colgate Full time

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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
Media Manager, Hello/Tom's
No Relocation Assistance Offered
# Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
We are seeking individuals with the same energy, diligence and positivity who can help us lead growth for our business. The position of Manager, Media will play an important role in the creation of our Tom’s of Maine / Hello North America (US & Canada) paid media strategy via an insights-driven approach that encourages innovation. The main responsibilities of the role are developing, implementing and optimizing well-rounded paid media campaigns crafted to deliver against core business objectives. The role will partner closely with Brand Marketers, Insights, Analytics and our Agency Partners. This is an exciting chance to make a significant impact on our marketing efforts and chip in to the growth of our brands.
Support the development and execution of comprehensive paid media strategies to promote our brands and products, including objective setting, audience development and channel/tactic/partner selection
Work collaboratively across the organization and externally in brand, media, PR/social, insights, analytics, shopper marketing to drive integrated marketing plans across all consumer touchpoints
Help identify brand partnerships and activations that are grounded in compelling insights, are culturally relevant and delivery on communication objectives and strategies
Lead a Media AOR in the development and execution of paid media plans
Monitor and optimize campaign performance, adjusting strategies as needed to achieve KPI’s
Leverage data analytics tools to gather insights, supervise key metrics and generate recommendations to improve campaign efficiency and effectiveness
Drive media innovation
Ongoing media budget management and collaboration with our Finance/Operation counterparts
Passionate about the ever-evolving media landscape and consumer behavior
Data-lover who can identify actionable insights from robust marketing analytics
7+ years of experience within media and/or integrated marketing, agency or client
~ Digital marketing expertise with an understanding of how to use marketing levers to drive commercial growth
~ Strong project management and cross-functional collaboration skills; Knowledge of how to mine insights and apply to media strategies/plans
~ Experience in media analytics, including brand lift, MMM, site analytics, etc.
~ MBA
Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and/or Stock Options.
Employees (and their eligible dependents) are eligible to participate in Company-sponsored Medical, Dental, Vision, Basic Life Insurance, Accidental Death & Dismemberment and Disability insurance plans.
Retirement Plans: Paid Holidays: Employees receive a minimum of 13 paid/floating holidays annually
Based on location and consistent with applicable state and local law, employees receive a minimum of 40 hours of paid sick leave on January 1st of each year
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities.

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