Social media manager

4 weeks ago

Toronto ON, Canada Betstamp Inc. Full time

Betstamp is the future of sports betting. We were founded in 2020 with the mission to make sports betting easy and accessible with everyone, while improving your odds of winning your bets. Our team is dedicated to creating the best user experience possible, while educating the public about sports betting.
Betstamp aggregates sports betting odds from every sportsbook so you can easily compare and get the best price before you bet. You can track, manage, and analyze your sports bets for consistent improvement, in addition to being able to follow some of your favourite betting personalities and your friends’ performances in the app to see how they do. Save time, save money, and have more fun betting on sports.
At betstamp, we are looking to establish a brand that is viewed as authentic and trustworthy in the sports betting space.
As a company that is growing quickly, we are looking to hire creative people who are knowledgeable in the sports betting space to join a rapidly evolving team. We are looking for someone with experience in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. Reporting to the Executive Team, the Social Media Manager will develop and execute strategic plans for social media and some content development.
Develop, execute, monitor and continuously evaluate social media strategies, with the end goal of growing betstamp’s social following and driving traffic to the app and website.
Identify, direct and deliver compelling and data-driven content across owned and earned channels to drive awareness, acquisition and engagement throughout the customer journey.
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video and print.
Stay up to date on best practices in organic content marketing, including SEO, social media, and other channels, as well as trending content within the industry.
Measure and explain performance regarding benchmarks, targets and overall business objectives.
Have expertise on social media analytics, understand the nuances, advantages and shortcomings of each platform and know how to utilize data in formulating a campaign strategy.
Be familiar with social media monitoring & web analytics tools and translate findings into tangible insights and recommendations.
Some experience working on or with Social Media Campaign strategies and tactics.
Prolific knowledge of the North American sports betting landscape.
Experience managing multiple projects at the same time and proven time management skills.
Excellent written communications skills, with emphasis on writing and editing.

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