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Branded Content Editor

4 months ago

Canada Postmedia Network Inc. Full time

Position: Branded Content Editor - Remote

Reports to: Executive Producer, Content Works

Location: Remote

Division: Content Works

About Content Works:

Content Works is Postmedia’s branded content studio. We tap into the expertise of our advertising professionals, digital marketing experts, producers, videographers and writers to craft unique storytelling experiences that drive our clients’ business goals. Each year our team produces highly engaging content campaigns for thousands of clients, big and small, from coast to coast. Sponsored articles are published in the pages of Postmedia’s iconic titles, next to editorial content from our trusted brands, and amplified through a sophisticated network that delivers clients’ messages to thousands of loyal readers.

The Opportunity:

The Content Producer/Branded Content Editor is responsible for managing the ideation and execution of branded content campaigns for some of Canada’s biggest brands. The Branded Content Editor works closely with sales to pitch content products/offerings to new and current clients and collaborates with the Content Works team on developing content strategy. Reporting to the Executive Producer, Content Works, the Branded Content Editor is seen as a leader in content marketing and strategy with strong digital capabilities and skills of a journalist.


This a remote position with working hours in the Pacific/Mountain/Central time zone (flexibility depending on location).


What you'll do:

  • Project manage content executions (articles, videos, infographics, social media) on multiple platforms;
  • Work closely with Media Strategists, Account Managers, Campaign Managers, writers and other freelancers/vendors in the creative and production process;
  • Develop story, video, photo and infographic campaign ideas that drive brand goals and engagement for our clients;
  • Prepare creative outlines and production schedules for each execution;
  • Understand each project’s unique needs and effectively assemble appropriate teams to execute each facet of production;
  • Assign and oversee the work of content creators and coordinate production;
  • Ensure quality control of campaigns pre-launch;
  • Demonstrate a high level of attention to detail and an ability to multi-task;
  • Assist sales teams in pitching commercial content initiatives to clients;
  • Work with internal teams to support and maintain strong client relationships and strategically develop new relationships.


Who you are:

  • Bachelor's degree in English, Journalism, Marketing, Public Relations or an equivalent;
  • Outstanding command of written and spoken English;
  • Exceptional writing and editing skills, with demonstrated experience adapting messaging to different channels while supporting brand goals;
  • Minimum of 3-5 years of experience in multichannel content creation and/or digital marketing;
  • Experience managing a team of content producers and freelancers is an asset;
  • A track record of producing creative, outside-the-box content executions that resonate with readers/users;
  • Strong presentation skills, including the ability to pitch content products/offerings to new and current clients;
  • Strong knowledge of best practices and trends within the content marketing industry;
  • Knowledge of audience metrics and social amplification techniques;
  • Experience managing editorial calendars and multiple projects with conflicting deadlines;
  • Knowledge of project management techniques is an asset;
  • Working knowledge of SEO and WordPress is an asset;
  • Proficient in all major business software applications (Word, Outlook, PowerPoint, and Excel);
  • Excellent client service skills, ability to deliver client and stakeholder satisfaction in measurable ways;
  • Professional demeanor and ability to work well under pressure;
  • A motivated team player and self-starter with superior communication skills and a strong desire to compete and succeed.

Any employee, who believes that he/she is qualified, and who has an interest in this career opportunity, should inform his/her Manager of such interest. Internal applicants must include in the subject line of their application “Internal Applicant.”

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities. #J-18808-Ljbffr