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Marketing Coordinator
4 weeks ago
Employers often ask why you'd be a good fit to work for them. We prefer to start by showing why we’d be a great fit for you.
Reasons Why You Would Want to Work at Vivid Theory
A Fresh Start :
Join a young, energetic team passionate about innovation and excellence.
Impactful Work :
Play a key role in shaping technologies like HeyAuto, transforming the automotive industry, and BigGeo, revolutionizing geospatial solutions.
Vibrant Work Environment :
Experience a collaborative and inclusive workplace that fuels creativity and personal growth.
Creative Freedom :
Enjoy the opportunity to directly and immediately impact groundbreaking products that are already validated and gaining traction.
Customer Reach :
See your contributions live and being used by thousands of businesses and consumers across industries.
Work-Life Balance:
Operate in a “self-care” schedule model, valuing flexibility and personal well-being.
Vivid Theory is an innovative technology studio dedicated to building extraordinary products and businesses. Our work is embodied in our brands:
HeyAuto :
A cutting-edge platform redefining the automotive landscape, connecting dealers and consumers in smarter, more efficient ways.
BigGeo :
A geospatial powerhouse delivering tools and insights to revolutionize data visualization and mapping for businesses.
At Vivid Theory, our tagline, "Where Dreams Meet Innovation," defines our mission to merge bold ideas with technical precision. Our team specializes in developing SaaS and PaaS solutions, crafting products that solve real-world challenges and inspire industry transformation.
Guided by the ethos "Build Big Things," we aim to turn visionary ideas into thriving, market-leading ventures. As a hub of innovation, we combine strategy, creativity, and execution to deliver products that matter.
Our Team
Vivid Theory thrives on its people. We have a mature vision, a talented team, and a commitment to fostering growth. Our collaborative culture emphasizes teamwork, ingenuity, and motivation. We’re looking for someone who aligns with our values and brings the right skillset and mindset to grow with us.
- If you’re ready to make an impact in Calgary tech and help elevate HeyAuto and BigGeo to the next level, this opportunity is for you.
As a Marketing Coordinator , you will support the day-to-day marketing efforts for BigGeo and HeyAuto, ensuring our communication strategies resonate with our audience. You’ll collaborate across teams to maintain brand consistency while driving engagement and visibility for our brands.
Key Responsibilities- Marketing Operations:
Assist in daily marketing tasks, spanning social media, email campaigns, PR, and content creation. - Content Creation:
Design and refine marketing materials such as graphics, social posts, and basic videos using tools like Canva and Figma. - Writing & Editing:
Craft compelling content for blogs, newsletters, social media, and other marketing channels, with opportunities to leverage AI for idea generation and editing. - Brand Consistency:
Collaborate with the team to ensure uniformity in messaging, branding, and strategic execution. - Social Media Management:
Schedule posts, monitor engagement, and support community-building efforts. - SEO & Analytics:
Conduct keyword research and contribute to SEO optimization for online content. - Campaign Execution:
Assist in planning and executing paid ads, partnerships, and communication strategies. - Performance Tracking:
Track and analyze the success of marketing initiatives to identify areas of improvement. - Team Support:
Handle smaller-scale tasks, enabling the team to focus on larger strategic priorities.
- Educational Background:
A degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience). - Experience:
1-3 years of experience in a marketing or communications role, preferably in a fast-paced environment.
Technical Skills:
- Proficiency in marketing tools such as Canva, Hootsuite, Mailchimp, or similar platforms.
- Basic understanding of SEO principles, Google Analytics, and social media analytics.
- Familiarity with AI-enhanced tools for marketing and content creation is a plus.
- Soft Skills:
- Strong writing, editing, and proofreading skills with attention to detail.
- Excellent organizational and multitasking abilities.
- Creative mindset with a proactive approach to problem-solving.
- Effective communication and collaboration skills.
- Bonus if you know how to video edit
- Ability to adapt to changing priorities and thrive in a collaborative team environment.
- Willingness to learn and embrace new technologies and marketing trends.