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Digital Marketing Specialist - Email
Who is a Digital Marketing Specialist - Email?
Reporting to the Supervisor of Digital Marketing, the Digital Marketing Specialist – Email is responsible for translating GoodLife’s marketing strategy into effective marketing emails. The Specialist is responsible for the creation of compelling marketing brand and promotional content in support of the organization’s business and brand objectives. This includes supporting the creative and copy required for the email, sourcing audience lists and segmentation, and the set-up and deployment of all emails through Adobe Campaign Standard. The Digital Marketing Specialist is also responsible for measurement and analysis of email marketing performance through interpreting KPIs in order to provide audience and performance insights to stakeholders.
Oversees all campaign email marketing activities and deployments for GoodLife to support the marketing team’s needs to reach Members, Leads, and former Members.
Creates and maintains email marketing calendar;
Advises as subject matter expert for email in collaboration with Graphic Designers and Brand Marketing Managers on the copy and creative development of GoodLife’s emails;
Provides recommendations on best audience lists for emails to target and is responsible for accessing required audience lists for email deployments;
Collaborates with Technology and Innovation to manage email segment lists and subscriber database;
Supports ideation and execution for new Brand, content, and always-on email marketing opportunities;
Provides analysis of GoodLife’s email marketing performance on a per email, campaign, and channel basis.
Recommends KPIs and analyzes performance data available in Adobe Campaign in collaboration with the Digital Marketing supervisor on a campaign and quarterly basis to understand where improvements can be made;
Researches platform trends and developments to provide insights and recommendations for continued optimization of email marketing tactics;
Liaise with other digital marketing channel owners (social media, paid media, content) in the development of integrated marketing campaigns;
Assists Digital Marketing Specialists who require email marketing support;
Works with legal, PR, MED, and all operating business units to provide support on ad hoc email-related inquiries.
Identify areas of opportunity for engaging content and to grow the level of personalization within email marketing campaigns.
Bachelor’s degree
~Email marketing experience for a large brand
~ Working knowledge of Microsoft Office: Word, Excel, PowerPoint, Outlook, etc.
Ongoing training and development to ensure a long and successful career path
Diversity and Inclusion
We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable.
