Head of Sales
1 month ago
Senior Manager or Director of Sales & Marketing - Residential and Small Business Segments
RFNOW Inc. is seeking applications from motivated individuals interested in leading the Residential Sales team. The Leader is responsible for the strategic development, deployment, and operational execution of the marketing tactics and sales channels across RFNow to acquire new residential and small business customers seeking telecommunications services such as Internet, TV and Home Phone.
Generate sales leads through various marketing tactics and sales channels (ex., com, social, printed mailers, tradeshows, etc.)
Set up, manage, monitor and optimize sales channel performance (ex. door to door, online, inbound and outbound call centre, retail, dealers, etc.)
Execute go to market strategy and tactics
Develop quarterly omni-channel marketing plans
Coordinate go to market plans with Construction, Network Design and Installer teams to ensure alignment and ability to deliver plan
Develop pricing strategy and adjust accordingly based on competitive intelligence
Conduct market research and competitive intelligence to inform strategies
Establish operational and Executive sales and marketing reports - daily, weekly, monthly - to evaluate results
Develop training and scripting, as required to ensure successful deployment of sales tactics
Collaborate with the Finance team to ensure that there are strong controls over the timely, accurate, and complete payment of incentive sales compensation to both internal employees, and external, third-party channels
Create data-based performance culture throughout marketing and sales organization
Ensure that the sales processes and methodologies, and sales engagement with customers reflects positively on RFNow, and reflects the vision and values of the Company.
Marketing penetration
Total revenue and net new monthly revenue
Cost per gross addition (CPGA)-sales component
Bachelor's degree in marketing or business administration. An MBA in these disciplines would be preferable.
~3 to 6 years of experience in senior sales leadership
~ Excellent written and oral communication skills, ability to work cross-functionally, strong organization, project management skills, and creativity are essential.
~ in building a new, early-stage business.
~ Capable of building a team with the required sales disciplines.
~ Experience working with private equity would be a plus.
~
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